Digital Marketing Specialist

Summary

Join our client, a rapidly expanding digital marketing and eCommerce company, as their new Digital Marketing Specialist! This fully remote position focuses on managing and scaling TikTok ad campaigns and influencer collaborations. You will be responsible for campaign setup, optimization, performance tracking, and creative development. Success in this role requires proven experience with TikTok Ads Manager, strong data analysis skills, and a deep understanding of TikTok trends. The ideal candidate is highly analytical, creative, and proactive, with a passion for performance marketing. This is a fantastic opportunity to significantly impact a growing brand's marketing efforts.

Requirements

• 2+ years of experience in paid social media advertising, with a focus on TikTok Ads
• Proven track record of scaling ad campaigns on TikTok and optimizing for conversions
• Proficiency in TikTok Ads Manager and the TikTok Creator Marketplace
• Strong data analysis skills with the ability to track, interpret, and optimize campaign performance
• Ability to create and test high-performing ad creatives (UGC, video ads, static ads)
• Audience targeting and segmentation expertise, leveraging TikTok’s ad tools for effective reach
• Proficiency in A/B testing, ad budgeting, and bid strategy optimization
• Knowledge of influencer marketing strategies and leveraging creators for ad amplification
• Highly analytical and data-driven, with a strong performance marketing mindset
• Creative and trend-savvy, with a deep understanding of TikTok culture and viral content
• Proactive and self-motivated, able to manage campaigns independently while optimizing for growth
• Adaptable and fast learner, staying ahead of TikTok’s evolving ad landscape

Responsibilities

• Set up, run, and optimize paid ad campaigns on TikTok Ads Manager to maximize performance
• Continuously monitor ad performance, A/B test creatives, and adjust targeting strategies to achieve higher engagement and ROI
• Oversee creator collaborations, manage influencer partnerships, and leverage UGC content to enhance ad performance
• Collaborate with designers and content creators to develop high-converting ad creatives, including video ads and static promotions
• Utilize TikTok’s audience insights to define and refine the ideal customer profile (ICP) for precise targeting
• Stay ahead of TikTok trends, ad formats, and algorithm updates to inform strategy and enhance ad effectiveness
• Allocate ad spend efficiently to ensure optimal cost per acquisition (CPA) and return on ad spend (ROAS)
• Generate performance reports, analyze key metrics, and provide strategic recommendations for campaign improvements

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM PST