Digital Marketing Specialist

Summary

Join Sprout Social's Marketing team as a Digital Marketing Specialist and manage paid search, display, and social media accounts. You will collaborate with cross-functional teams to achieve marketing objectives and drive business impact. This role requires 2+ years of digital marketing or paid media experience, proven campaign execution and optimization skills, and strong analytical abilities. Preferred qualifications include experience with PPC and paid social strategies on various platforms, conversion rate optimization, and B2B SaaS marketing. Growth opportunities include in-depth onboarding, working with the performance marketing team, and developing optimization strategies. Sprout offers a comprehensive benefits program including insurance, paid time off, parental leave, wellness initiatives, and professional development opportunities.

Requirements

• Minimum 2+ years of digital marketing and/or paid media experience
• Proven ability to execute and optimize campaigns across various platforms
• Strong analytical skills with the ability to pull, interpret, and leverage data to inform decisions, identify opportunities, and enhance performance via multiple platforms (excel, tableau, ad platforms etc.)

Responsibilities

• Manage and optimize paid search, display, and paid social media accounts, as well as other paid marketing initiatives
• Make a material impact on a rapidly growing business and contribute directly to full funnel marketing goals
• Collaborate with cross-functional teams (web strategy, UX, campaigns, marketing analytics, product marketing, sales & marketing ops) to achieve results and boost performance

Preferred Qualifications

• Proven ability to execute and optimize paid search (PPC) and/or paid social strategies, with hands-on experience in Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
• Experience with conversion rate optimization and A/B testing across diverse paid platforms
• Demonstrated experience in B2B SaaS marketing
• Familiarity with collaboration tools (e.g., Asana, Jira), analytics tools (e.g., Google Analytics), and CRM tools (e.g., Salesforce)

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Sprout offers “Flexible Paid Time Off” and ten paid holidays
• Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit)
• Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution