Digital Marketing Specialist

Summary

Join Ylopo, a rapidly growing marketing and technology company, as a Digital Marketing Specialist. You will serve as the liaison between the digital marketing department and clients, troubleshooting issues, advising on campaign optimization, and executing strategies for paid search and social media. Responsibilities include client communication, campaign optimization, reporting, ad creation, data entry, and collaboration with cross-functional teams. The ideal candidate possesses a Bachelor's degree in Marketing or a related field, 3+ years of social media marketing experience, and strong analytical and communication skills. Ylopo offers competitive compensation, a comprehensive benefits package, and a fully remote work environment within the US. This role requires expertise in social media management and analytics tools and a proven track record of successful social media campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in social media marketing, preferably in a similar role
• Proven track record of developing and executing successful social media campaigns that drive engagement and lead generation
• Strong understanding of social media channels, tools, and technologies, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with partners and influencers
• Strong analytical and problem-solving skills, with the ability to use data to make decisions and measure performance
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines
• Self-starter with the ability to work independently in a fast-paced, high-growth environment
• Experience with social media management and analytics tools, such as Hootsuite and Sprout Social

Responsibilities

• Communicate with clients via Zoom, phone, text and email to understand and troubleshoot issues with their marketing accounts, and reach out proactively to review their marketing performance
• Advise clients on what they can expect from their marketing and the best ways to optimize their campaigns
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and social media in accordance with client goals
• Optimize individual client accounts according to our KPIs, including monitoring budgets and bids
• Create reports related to marketing activities primarily in Microsoft Excel and Google Sheets
• Coordinate marketing activities between the client support team and marketing
• Create and post custom and templated ads for clients (Facebook, AdWords, etc.)
• Complete data entry for output I CRM system and spreadsheets
• Update and maintain records and run regular reports from multiple data systems
• Help clients set up their CRM to receive leads
• Collaborate across sales, marketing, and technical teams on various projects as they arise

Preferred Qualifications

• Experience in the real estate industry or a related field
• Knowledge of graphic design and video editing tools, such as Adobe Creative Suite and Canva
• Familiarity with content management systems, such as WordPress
• Passion for real estate and/or technology

Benefits

• Medical, dental, and vision benefits
• Paid holidays, vacation, and sick days
• A 401(k)