Digital Marketing Strategist

Summary

Join MyAdvice as a Digital Marketing Strategist (Paid Media) and lead client-facing initiatives, developing and managing high-performing Google Ads and Facebook Ads campaigns. You will leverage your expertise in Google Ads, strategic thinking, and hands-on execution to maximize campaign ROI for elective healthcare practices. This leadership-level role requires expert communication, problem-solving, and identifying growth opportunities. Responsibilities include client communication, campaign management, reporting, landing page optimization, and compliance management. The ideal candidate possesses extensive PPC experience, a background in elective medical advertising, and proficiency in various marketing tools.

Requirements

• 5+ years of experience in PPC management, campaign development, and optimization
• Proven experience managing at least $250,000/year in Google Ads spend
• Background in elective medical advertising : plastic surgery, ophthalmology, dental, or medical weight loss
• Advanced knowledge of Google Ads features (Performance Max, smart bidding, custom audiences)
• Strong Facebook Ads management skills
• Fluent in spoken and written English with a general American accent
• Available to work a full U.S. PST daytime shift
• Proficient with: Google Ads Editor, Google Analytics, GTM, Looker Studio
• Whatagraph for reporting
• Unbounce for landing page creation and script editing
• Zendesk for ticketing, documentation, and client support management

Responsibilities

• Lead virtual, face-to-face calls with U.S.-based clients , building trust through performance insights, strategic recommendations, and transparent communication
• Develop and manage high-performing Google Ads and Facebook Ads campaigns focused on lead generation for elective healthcare practices
• Conduct keyword research, audience targeting, budget allocation, and A/B testing to maximize campaign ROI
• Use Whatagraph to create and deliver insightful performance reports, highlighting KPIs, trends, and actionable takeaways
• Create and optimize landing pages using Unbounce , including custom code implementation and troubleshooting
• Navigate and manage Zendesk ticketing workflows for internal collaboration, task resolution, and client support
• Clearly communicate campaign challenges and setbacks , including platform limitations, tracking issues, or disapprovals, and propose solutions to de-escalate concerns
• Identify and articulate wins and upsell opportunities , including service add-ons, budget increases, or expansion into new platforms
• Act as a strategic partner and educator, empowering clients to understand campaign performance and platform nuance
• Navigate and manage Google Ads appeals and ad disapprovals, working with platform reps as needed
• File necessary medical certifications and documentation for regulated treatments
• Adapt speculative or experimental campaigns (e.g., stem cell therapy, PRP, compounded medications) to comply with advertising guidelines without compromising impac
• Implement advanced tracking through Google Tag Manager , ensuring pixel accuracy, event tracking, and CRM integration
• Maintain precise UTM parameters, conversion goals, and cross-platform tracking
• Work closely with design and dev teams to align landing page structure with ad messaging

Preferred Qualifications

• Google Ads and Meta Blueprint certifications
• Familiarity with HIPAA-compliant tools and call tracking platforms
• Experience using marketing CRMs (e.g., HubSpot, HighLevel)
• Previous agency experience servicing U.S.-based healthcare clients

Benefits

• Continuous education
• Career development
• Work/life balance