Paid Social Media Buyer & Growth Marketing Strategist

Summary

Join a fast-growing digital marketing agency as a Paid Social Media Buyer & Growth Marketing Strategist. You will create and manage ads, primarily using Meta, while managing client budgets, account analysis, reporting, and client interaction. This client-facing role requires collaboration with various teams to develop strategic action plans and manage paid media campaigns across multiple channels. The ideal candidate thrives in regulated environments, excels at testing and scaling, and possesses strong data analysis skills. This is a remote, full-time position with a US-based company. The role demands experience in managing significant monthly budgets and expertise in various advertising platforms. Success requires a passion for growth marketing and strong analytical, communication, and time management skills.

Requirements

• Media Buying Qualifications - must have managed outright single-channel budgets bigger than $50,000 USD per month in spend
• Ad Strategy & Media Buying Execution – Plan, launch, and optimize paid media campaigns across Meta (Facebook/Instagram), TikTok, Google (YouTube/Shopping/Search), and X (Twitter) for D2C brands
• Collaboration & Cross-Functional Execution – Work closely with a Performance Marketing Strategist, project manager, designers, and copywriters to ensure campaigns align with creative strategy and business goals
• Budget Management – Own and manage daily ad spend across multiple accounts, ensuring optimal allocation and efficiency
• Creative Testing & Iteration – Work closely with the creative team to analyze ad performance, test new iterations, and scale winning creatives
• Performance Analysis – Leverage analytics tools such as Meta Ads Manager, Google Analytics, Triple Whale, and Varos to track KPIs, identify insights, and optimize campaigns for ROAS
• Audience Targeting & Experimentation – Continuously test new audiences, creative formats, and campaign structures to improve efficiency
• Landing Page Optimization – Collaborate with clients and internal teams to ensure landing pages and funnels are conversion-optimized
• Stay Ahead of Trends – Keep up with platform changes, algorithm shifts, and emerging ad strategies to keep our clients ahead of the curve
• Looking for those specifically with experience in tricky industries like Cannabis, CBD, etc
• 3+ years in digital advertising
• 2+ years of experience in media buying for Cannabis D2C/eCommerce brands (agency experience preferred)
• 1+ year working at an agency or managing accounts
• Proven track record of managing $ 50 K+ monthly budgets with strong ROAS results
• Deep expertise in Meta Ads, plus experience with TikTok, Google, and X ads
• Strong analytical mindset – able to make data-driven decisions and optimize campaigns for performance
• Client-facing experience with the ability to clearly present campaign results, insights, and next steps to brands and stakeholders
• Ability to manage multiple accounts while maintaining high performance
• Passionate about growth marketing
• Strong people skills
• Exceptional time management skills
• Ability to manage multiple projects
• Strong media and vendor management skills, along with demonstrated leadership and collaboration skills
• Possesses a desire for excellence and a passion to succeed in a rapid-paced, deadline-committed environment where everyone is expected to be hands-on
• Exhibit sound business judgment to navigate through everyday client and team Challenges
• Account management
• Worked at an agency or in a role where you managed multiple accounts
• Ability to analyze marketing data and come to strategic recommendations
• Campaign ideation
• A detailed understanding of top marketing metrics, what they mean, and how to optimize

Responsibilities

• Develop, execute, and maintain ROI focused paid media campaigns across multiple channels
• Use industry knowledge to develop and optimize paid media campaigns
• Manage all components of the client’s day-to-day communication and overall account health
• Be able to complete multi-channel marketing plans, support campaign ideation, and manage paid media for clients

Preferred Qualifications

Experience with attribution tools like Triple Whale, Northbeam, or Varos is a plus

Benefits

• Competitive Salary with performance-based bonuses
• This is a full-time, long-term position
• The position is immediately available and requires entering into an independent contractor agreement with TLNT
• Work from home
• Monday through Friday, 8 am to 5 pm PST
• Additional perks