Senior Digital Marketing Strategist & Team Lead

Summary

Join Digital4Startups, a strategic digital marketing consultancy, as a Senior Digital Marketing Consultant to lead a team, manage client strategies, and build internal systems. This leadership role blends hands-on paid media execution, people development, and operational structure-building. You will mentor team members, manage cross-channel campaigns, and work closely with clients. The ideal candidate will have extensive experience in paid media campaigns, team leadership, and client management. Success in this role requires expertise in various digital marketing platforms and strong analytical skills. Digital4Startups offers a generous benefits package and a collaborative work environment.

Requirements

• 5+ years of experience managing paid media campaigns, preferably in an agency setting
• 3+ years leading or mentoring others in a professional environment
• 3+ years of client-facing (if from an agency or platform) or executive-facing (if from in-house) experience
• Expertise in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and reporting tools
• Experience and comfort analyzing client results in Google Analytics 4 and Google Data Studio
• Google Ads Skillshop certifications in Google Search Ads and at least one other category
• Experience in Microsoft Excel and PowerPoint
• Experience with Google Drive, Google Sheets, and Google Slides
• The ability to analyze data to tell a story that communicates that data to clients
• Demonstrated ability to translate loose ideas into polished deliverables
• Ability to work remotely independently while balancing multiple client accounts and priorities
• A systems mindset: You document what works and are constantly looking to find efficiencies
• A passion for our mission and our clients
• A desire to be a part of a close-knit team
• Networking experience
• Strong communication skills - both written and verbal - and executive presence in client meetings
• Attention to detail
• Curiosity and a growth mindset: Be excited to teach, and always eager to learn
• Comfort with remote work and occasional travel to Chicago (at least 4x per year)
• The ability to legally work in the United States

Responsibilities

• Lead and manage a small team (pod) of 1-3 marketers, fostering mentorship, collaboration, and client success
• Own digital strategy and campaign performance for a portfolio of clients across paid media platforms (Google Ads, Meta, LinkedIn, etc.)
• Translate client goals into actionable digital media strategies with media plans and KPIs, regularly analyzing and optimizing results
• Serve as the primary point of contact for your clients, ensuring clear communication and strategic alignment
• Develop and review ad copy, creative briefs, content calendars, and testing strategies in collaboration with internal and client teams
• Stay ahead of digital marketing trends and proactively identify new opportunities for client growth
• Build scalable systems (SOPs, project workflows, QA processes) that improve efficiency and consistency
• Partner with cross-functional teammates to develop creative briefs, content calendars, and testing strategies
• Attend key client meetings and occasional in-person events (primarily Chicago-based)
• Mentor and develop the other marketers in your pod, inspiring them while also driving results
• Form connections with our clients and your fellow team members, because people do business with people, not companies
• Champion a culture of curiosity, accountability, and structured thinking
• Have opportunities to grow and advance in the organization

Preferred Qualifications

• Experience with email marketing, organic social, and/or SEO
• Curiosity about AI and its potential to integrate into the workspace
• Meta ads certification
• Other digital marketing certifications
• Undergraduate or graduate degree in a subject other than digital marketing
• Familiarity with tools like Teamwork, Asana, Monday.com
• Experience with advanced analytics tools like Heap, Glu, and Tableau
• Experience with Google Tag Manager
• Experience presenting at conferences or mentoring outside your organization

Benefits

• Compensation commensurate with experience
• Eligibility for additional quarterly and annual bonuses based on performance
• A generous benefits package, including: 401K with 4% company match
• Health insurance
• Vision insurance
• Dental insurance
• Short-term disability insurance
• Unlimited PTO
• To be part of a great, close-knit team of incredible individuals
• To make a difference in the futures of the companies and people you work with
• Additional training opportunities
• 1871 Innovation Hub Membership
• A company that works hard, and also understands that there are things that are more important than work