Growth Marketing Strategist

Summary

Join Jobber, one of Canada's fastest-growing startups, as a Growth Marketing Strategist! As part of the Demand Generation team, you will identify and optimize new marketing channels, collaborate on initiatives to optimize paid campaigns, and analyze campaign performance. You will work closely with the Growth Marketing Manager and cross-functionally with other teams. This role requires a strong work ethic, data analysis skills, and experience in digital marketing. Jobber offers a comprehensive compensation package, including extended health benefits, RRSP matching, stock options, and a dedicated learning and development function. Enjoy a supportive work environment and the opportunity to make a significant impact on a growing company.

Requirements

• 2+ years of experience in digital marketing or performance marketing
• Knowledge of online advertising campaign setup, optimization, and account management
• Experience with media buying on advertising platforms (e.g. Facebook, Google, Microsoft Ads, etc)
• Ability to initiate, develop, and maintain relationships with advertising partners
• Ridiculously awesome work ethic
• Ability to multitask and prioritize
• Be willing to take direction, be a team player, and exhibit initiative when working independently
• Adapt quickly to optimize efforts based on data-driven metrics and ever-developing tech
• Aptitude to work outside of your comfort zone and get things done quickly
• Organized and detail-oriented with great attention to accuracy
• Proficient in Google Sheets, Powerpoint, Keynote, or Google Slides to summarize and visualize concepts
• Ability to troubleshoot data issues
• Excellent written and oral communication skills, including strong writing and editing skills to technical and non-technical audiences

Responsibilities

• Identify new campaigns, strategies, and channel opportunities to acquire new customers
• Adopt an experimentation mindset of continuously testing new ideas and ad platforms
• Work collaboratively with other members of the Demand Generation team on initiatives that help optimize paid campaigns
• Collaborate with Analytics to refine targeting and optimize performance metrics and with Creative to develop ad assets tailored to campaign objectives
• Understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.)
• Monitor, measure, and report on campaign performance and budgeting, as well as conduct ad hoc analysis to refine strategies
• Experience analyzing campaign performance using tools like Google Analytics, Looker, or Tableau to identify insights and optimize efforts
• Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights
• Communicate effectively and succinctly with internal and external partners to efficiently drive campaign performance
• Identify and troubleshoot data discrepancies (e.g. between ad platforms and internal BI tools) with data and analytics
• Support and manage communications with external partners and vendors

Preferred Qualifications

• Bonus points for experience working for a tech start-up or scale-up, especially in SaaS
• Bonus points for a good understanding of the challenges and opportunities for small home service businesses, including their decision-making process

Benefits

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, RRSP matching, and stock options
• A dedicated Learning and Development function, including Development Coach, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Support for your breaks: from three weeks vacation to rest and recharge, your birthday off, and parental leave top-ups to support your growing family
• A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet
• To work with a group of people who are humble, supportive, and give a sh*t about our customers