Digital PR Lead

Summary

Join Black & White Zebra as our Digital PR Lead and build a digital PR engine to boost our online presence and brand authority. You will develop and execute digital PR campaigns, create compelling pitches, build media lists, secure media placements, and train others on PR strategies. Success will be measured by high-quality backlinks, top-tier media coverage, pitch success rate, domain authority growth, and referral traffic. This is a strategic, hands-on role requiring strong writing skills, experience in digital PR, and proficiency in various PR and SEO tools. The role is remote and offers a competitive salary and benefits package.

Requirements

• Experience in Digital PR, Media Relations, or SEO Content Marketing
• A digital portfolio with a proven track record of earning backlinks and media placements through both proactive and reactive digital PR
• Strong writing skills—you can distill complex stories into punchy, persuasive, media-ready pitches
• A deep understanding of how PR supports SEO, including experience with link tracking, domain authority, and referral metrics
• Proficiency in tools like BuzzStream, Muck Rack, Ahrefs, Google Analytics, and media request platforms
• Comfortable running multiple outreach campaigns simultaneously, managing priorities and measuring what works
• Experience working with or in media-focused content brands, ideally in B2B or professional services

Responsibilities

• Own digital PR communications across all BWZ publications and brands, acting as the main point of contact between our content/digital PR team and external media
• Own digital PR strategy in the short-term and long-term, from ideation to execution with the goals to generate high-value backlinks, top-tier media coverage, and brand mentions across mediums
• Create and maintain outreach calendars and campaign roadmaps for each publication, aligning with cross-functional teams on assets needed for campaigns
• Craft compelling, personalized pitches tailored to target journalists and outlets across tech, business, lifestyle, and industry-specific verticals
• Build and manage media/outreach lists of journalists, editors, influencers, and podcast producers across relevant beats
• Secure interviews, bylines, and commentary placements for BWZ editors and subject matter experts
• Train and coach editors, contributors, and SMEs to recognize and act on PR opportunities—making digital PR a team-wide advantage
• Monitor and report on campaign success using a mix of SEO and PR metrics to optimize and scale what works

Preferred Qualifications

• Familiarity with professional services, B2B SaaS, or workplace-focused content
• Experience managing junior team members or freelancers
• Familiarity with SEO dashboard software

Benefits

• $70,000 - $100,000 a year
• Discretionary bonus
• Comprehensive benefits package
• Remote role