Digital Strategist

Summary

Join Jenzabar as a Digital Strategist and lead impactful website redesigns and digital transformation projects for higher education clients. With 3+ years of experience in digital strategy, you will translate business goals into actionable digital solutions. Collaborate with internal teams and clients to optimize web experiences for engagement, conversion, and SEO. Leverage your expertise in digital marketing, user experience, and data-driven strategies to guide clients through complex digital initiatives. Ensure websites and campaigns effectively serve audience needs and align with institutional goals. This role requires strong communication, collaboration, and analytical skills.

Requirements

• 3+ years of relevant professional experience
• Bachelor’s Degree in relevant field

Responsibilities

• Lead web projects from discovery to launch, ensuring alignment with institutional goals and enrollment objectives
• Act as a strategic consultant, interpreting client needs and translating them into data-driven digital solutions, while ensuring that projects stay on time and within scope and budget
• Develop and execute digital strategies, including SEO, content strategy, and user experience enhancements, to drive student engagement and conversion
• Collaborate with designers, developers, and marketing teams to create high-performing, user-friendly web experiences
• Analyze website performance and digital marketing data, providing actionable insights to optimize engagement and enrollment outcomes
• Stay ahead of digital trends in higher education to ensure best practices in accessibility, mobile-first design, and personalization
• Understand and meet the needs of each client’s brand and represent their messaging accurately and memorably
• Work with the account management team to define key strategic issues and their impact on client/agency objectives and ensure development of realistic project schedules
• Other duties as assigned

Preferred Qualifications

• Experienced in website redesign and development projects, including expertise in website architecture, UX/UI best practices, SEO, and analytics
• Understanding of higher education recruitment needs for a variety of populations such as undergraduate, graduate, adult and transfer
• Familiarity with most popular CMSs used widely in the industry
• Excellent understanding of Microsoft products (Word and PowerPoint)
• Excellent written and verbal communication skills – including presentation skills
• Ability to maintain collaborative, effective working relationships with fellow team members, employees, and management
• Must be extremely organized and detail oriented
• Proven ability to maintain a high standard of confidentiality and autonomy
• Proven self-motivation to take initiative and master new tasks quickly
• Understanding of student recruitment and enrollment marketing is a plus
• Experience with Figma is a plus

Benefits

• Medical Insurance
• Life Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• Paid Sick Days
• Paid Parental Leave
• Paid Holidays
• Short Term Disability
• Long Term Disability
• 401K
• Educational Assistance