Remote Digital Strategist

Summary

Join our team as a Digital Strategist and lead the charge in bringing Sinch's individual SaaS brands digital marketing to life. As a linchpin, you will ensure marketing activities and campaigns are impactful, seamless, and cohesive. You will work closely with product, product marketing, content & lifecycle, and performance teams to align digital activities with product-level targets and roadmaps.

Responsibilities

• Lead the charge in bringing Sinch's individual SaaS brands digital marketing to life
• Work closely with product, product marketing, content & lifecycle, and performance teams
• Collaborate with product and product marketing to align digital activities (SEO, SEM, content, lifecycle, web) with product-level targets and roadmaps
• Analyze current performance, with a keen ability to understand the interplay of macro (e.g., pricing changes) and micro variables (e.g., keyword rankings)
• Develop different marketing hypotheses to inform resource planning and campaign prioritization
• Lead weekly calls to ensure individual marketing functions are contributing to quarterly and bi-annual goals
• Report digital performance to a broad range of business stakeholders on weekly and monthly calls
• Create robust project plans for both planned and unplanned work, and ensure effective execution
• Stay ahead of industry trends to recommend content, creative assets, and tactics that resonate with our audience