Digital Strategist

Summary

Join PrecisionAQ as a Digital Strategist and be responsible for the overall health and management of all digital and interactive aspects, including process development, team education, and strategy. Develop and execute innovative strategic and tactical programs for clients, integrating digital best practices across all departments. Serve as the client-facing lead for East and West Coast clients. Essential functions include strategic thinking, developing creative digital solutions, recommending digital strategies based on data analysis, and thought leadership in digital technologies. Collaborate with the team, educate on media opportunities, and optimize strategies. Lead in establishing success measures, developing performance metrics, and reporting on digital performance. Embrace a "digital/mobile first" mindset and support new business activities. Analyze customer engagement and articulate digital media targeting strategies.

Requirements

• Bachelor degree
• May require travel domestically including overnight stays 1-2x year

Responsibilities

• Develop creative solutions as it relates to the digital customer experience, brand communications and CRM channels
• Recommendations are developed in a web plan PowerPoint document that is owned by the Digital Strategist
• Recommends ways to use digital customer behavior and performance data as a research tool and presents finding in a research audit PowerPoint
• Involvement in ad-hoc ideation/ innovation activities within business unit
• Understands and stays up to date with digital technology, especially digital health and digital marketing
• Effectively uses customer and brand knowledge to write digital strategies and POVs; including new digital, social and mobile channels of communication to create more relevant connections between customers and the brand
• Educate the internal team on the media and marketing opportunities they afford and influence client investment in these channels; including working knowledge of back-end platforms (CMS, etc)
• Optimizes the strategy and creative product from experience working with digital media partners (internally and externally)
• Is the digital champion, helping educate the internal team and clients on new digital advertising/marketing opportunities and keeps tabs on breakthrough work in the space
• Leads team to establish appropriate measures of success and criteria for judging performance, especially for digital channels
• Develops and reports digital performance metrics, both organic and paid, through collaboration with media partners
• Leads developing metrics and analytics insights/reports for clients
• Embodies the “digital/mobile first” mindset of the agency and helps instill it in others
• May be required to support new business activity
• Analysis and reports on the customer’s path-to-engagement, especially at digital, social and mobile touchpoints; uses this framework to present and recommend digital strategies and tactics
• Articulates digital media targeting strategies based on customer behavior-based segmentation

Preferred Qualifications

• 4-5+ Health Care and Digital/Interactive
• Digital Strategy/development
• Metrics and Analytics Reporting
• Experience with audience research and user behavior tools and resources
• Social Media Community Management, Reporting
• Strong understanding of all things digital including but not limited to digital marketing, media, technology, metrics and analytics, social, mobile and CRM efforts
• Microsoft Office, Google Analytics, Tableau

Benefits

• Health insurance
• Retirement savings benefits
• Life insurance
• Disability benefits
• Parental leave
• Paid time off for sick leave and vacation
• Discretionary annual bonus