Digital Strategist

Summary

Join TAG, a fully remote digital agency, as a Digital Strategist and help top-tier brands create exceptional digital experiences. You will develop innovative solutions, collaborate with cross-functional teams, and lead SEO and CRO efforts. Responsibilities include conducting audits, optimizing websites, developing content strategies, and presenting to clients. The ideal candidate possesses strong SEO expertise, experience with various SEO tools, and a proven track record of success in B2B and D2C environments. This role requires excellent communication skills and the ability to adapt to a fast-paced environment. TAG offers a comprehensive benefits package including full health insurance, paid parental leave, flexible work arrangements, and professional development opportunities.

Requirements

• Are a nerd when it comes to SEO and data and are proficient in using SEO tools like Screaming Frog, SEMrush, Google Search Console, Google Analytics (GA4), and Google Tag Manager
• Have a proven track record of helping B2B and D2C brands improve their digital presence through both large-scale website migrations, redesigns and ongoing support retainers
• Are confident presenting to all levels of stakeholders, both technical and otherwise, and are comfortable respectfully challenging and inquiring about certain opinions
• Are known for your excellent written and verbal communication skills, including the ability to craft high-quality content
• All applicants must live and work in the United States

Responsibilities

• Develop a clear understanding of our clients' business, audience, and objectives, then set standards for how to define and measure success of the website
• Ensure all websites we build are optimized for search, user experience (UX), and conversions, using SEO best practices and analytics-driven insights
• Own technical SEO standards internally at TAG, including schema markup, hreflang, structured data, crawl budget optimization, and indexing best practices
• Conduct initial audits and competitive research to understand the current state of the site and identify areas of opportunity for improvement
• Lead conversion rate optimization (CRO) efforts, identifying and testing improvements to drive better engagement and lead generation
• Lead migration efforts by developing SEO-driven content strategies (including keyword research, content gap analysis, and information architecture planning)
• Develop detailed migration plans that map redirects and optimize URL structure to help maintain organic search rankings through any migration
• Define content briefs that outline target audience, key actions, messaging, features and functionality per page
• Monitor site performance and interpret website analytics monthly and help define quarterly roadmaps that support organic growth and conversion optimization
• Lead quarterly business reviews with clients
• Collaborate closely with developers, designers, project managers and account managers
• Stay ahead of the curve when it comes to digital best practices
• Set the standards internally at TAG for all things technical SEO, including schema markup, hreflang, structured data, crawl budget optimization, and website indexing best practices
• Support with driving TAG’s B2B marketing strategy

Preferred Qualifications

• Know Drupal and Shopify
• Are able to adapt and try new things
• Have an innate desire to learn and want to grow with us

Benefits

• 100% employer paid health, vision and dental insurance
• Life and short-term disability insurance
• Paid parental leave
• Family First PTO Bank
• 100% remote
• Flex Fridays
• Paid vacation
• 401(k) with up to 4% match
• Charitable matches and/or community service hours
• End of year merit-based bonuses
• Annual company retreat with absolutely no trust falls
• Company culture events such as trivia and team lunches
• Professional development budget