Director of Direct Response Copy & Offer Optimization

Summary

Join Freebird, a rapidly growing DTC brand in personal grooming, as a Direct Response Copywriter & Offer Strategist. You will leverage data-driven insights to boost landing page and offer performance. Responsibilities include conducting consumer research, developing compelling offers, creating persuasive copy, collaborating on visual strategy, and running A/B tests. The ideal candidate possesses 5+ years of direct-response copywriting experience in personal care, a proven track record of creating high-converting offers, and a deep understanding of consumer psychology. Freebird offers a remote-friendly work environment, competitive compensation with bonuses, and opportunities for growth. The role involves significant impact on business growth and strategic leadership within the company.

Requirements

• 5+ years of direct-response copywriting experience specifically in personal care, health, beauty, or consumer products
• Proven track record crafting high-converting offers and landing pages for successful eCommerce brands
• Deep understanding of consumer psychology and purchasing behavior in personal care and beauty
• Experience running and interpreting conversion optimization tests (A/B, multivariate)
• Exceptional communication skills, able to clearly articulate strategies and collaborate cross-functionally

Responsibilities

• Conduct in-depth consumer research within personal care, grooming, beauty, and health segments to deeply understand buyer motivations, pain points, and desires
• Craft and continually optimize compelling, irresistible offers tailored specifically to our personal grooming devices and accessories, leveraging proven conversion strategies (urgency, scarcity, anchoring, guarantees, etc.)
• Create compelling headlines, bullet points, calls-to-action, and persuasive short-form copy explicitly designed to drive eCommerce product sales
• Provide strategic direction to our design and creative teams on high-impact visuals, messaging hierarchies, and content structures that maximize landing page conversions
• Consistently run A/B tests with clear hypotheses, analyze performance data, rapidly iterate, and continuously optimize messaging, offers, and landing page layouts

Benefits

• Work from wherever you thrive best
• Premium medical plans designed to support your health and wellness
• A strong base salary + performance bonuses tied to impact
• Helping you plan and save for the long-term
• Take the time you need to recharge and show up at your best
• Elevate your career with the chance to scale into a senior leadership position