Director, Analytics

Summary

Join Underdog, the fastest-growing sports gaming company, as the Director of Analytics, Marketing & Promos! Lead a team driving data-driven decisions across marketing, promotions, and CRM. Partner with various teams to measure marketing effectiveness, optimize campaigns, and enhance customer engagement. You will own the end-to-end marketing analytics strategy, optimize CRM and promotions, and lead and develop a high-performing analytics team. This role requires extensive experience in marketing analytics and people management within a consumer technology or gaming environment. Underdog offers a competitive salary, equity, unlimited PTO, parental leave, and comprehensive benefits.

Requirements

• 10+ years of experience in marketing analytics, growth analytics, or CRM analytics, preferably in a consumer technology, gaming, or sports betting environment
• 4+ years of experience as a people manager, preferably 2+ years experience managing managers
• Strong expertise in digital marketing analytics, including paid media, organic growth, marketing attribution, and experimentation (incrementality testing, etc.)
• Experience working with CRM, lifecycle marketing, or promotions data, analyzing customer segmentation, churn prediction, and engagement strategies
• Deep SQL expertise and familiarity with modern data stack tools (e.g., dbt, Snowflake, Databricks, Sigma, Looker, etc.)
• Proven ability to work cross-functionally, influencing stakeholders across Marketing, Retention, Product, Engineering, and Finance
• Strong communication skills with the ability to translate complex data insights into actionable business recommendations

Responsibilities

• Drive Marketing & Growth through data
• Own the end-to-end marketing analytics strategy, including attribution, campaign performance measurement, and incrementality testing
• Develop methodologies for multi-touch attribution (MTA), experimentation, and other techniques to optimize media spend across paid and organic channels
• Partner with Digital, Media, Growth and Creative teams to measure the impact of creative performance, messaging, and audience segmentation
• Build insights dashboards to track key marketing metrics and guide decision-making
• Invest in self-service tools to put data & insights at the fingertips of marketing stakeholders to empower them to make rapid data-driven decisions
• Optimize CRM & Promotions
• Design and implement customer segmentation techniques to optimize lifecycle marketing and retention strategies
• Analyze the effectiveness of promotions and personalized offers, building frameworks and processes for ongoing A/B testing and continuous optimization, and driving a test-and-learn agenda
• Work with Product, Engineering, and Data Science teams to develop, implement, test, and improve personalized promo targeting capabilities
• Help automate customer lifecycle journeys with data-driven insights
• Lead and Develop the team
• Build and scale a high-performing analytics team, mentoring data analysts to drive strategic impact
• Collaborate with Finance, Product, and Executive Leadership to inform marketing and promo investment decisions
• Advocate for a data-driven culture across marketing and promos, ensuring insights drive business growth and innovation

Preferred Qualifications

• Experience working with multi-touch attribution models and media mix modeling in a fast-paced digital marketing environment
• Familiarity with promotions and retention strategies in a real-money-gaming context
• Familiarity with SQL-based data transformation tools like dbt
• A passion for sports, gaming, or the betting industry

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents