Remote Director

Summary

Join Hims & Hers Health, Inc. as a Senior Director, CRM to develop and implement strategies for improving customer communications through scalable lifecycle campaigns.

Requirements

• 12+ years of hands-on experience managing CRM strategy + lifecycle marketing
• Experience with various CRM platforms / technology. Braze experience is a plus
• Proven track record of driving measurable revenue and retention improvements
• Strong quantitative analysis skills, an affinity for numbers, and the ability to process complex calculations quickly and accurately
• Functional knowledge of marketing technology and experience with integrating automation in collaboration with product and engineering teams
• Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action
• Strong written communication and presentation skills
• Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work
• Ability to work in a highly collaborative environment, multi-task and participate in team-based planning process
• Experience managing direct reports with multiple years of experience

Responsibilities

• Develop and maintain best-in-class CRM strategy for Hims and Hers product categories that result in strong acquisition and retention metric improvements
• Manage the CRM team, which includes strategists, managers and directors dedicated to CRM campaign management and technical operations
• Foster development for all team members and ensure a healthy work environment for all team members
• Build quarterly road maps of projects to complete to drive channel growth and to support product launches
• Lead team meetings and ensure all team members are evaluating performance trends and prioritizing the most impactful initiatives
• Foster collaborative relationships with cross-functional teams that integrate with CRM growth strategy - category growth, analytics, legal, product & telemedicine
• Interpret key performance metrics, identify trends, and prioritize opportunities for operating income growth through enhancements to customer onboarding, active customer touchpoints & retention strategies
• Report growth results on a regular basis to the broader growth marketing team, using insights to continually optimize performance and identify growth opportunities
• Stay abreast of changes in CRM technology, identify best practices, and bring new opportunities and ideas to fruition
• Identify opportunities for automation leveraging internal/external tools. Act as strategic lead for the integration of AI / ML into CRM strategy
• Work cross-functionally with Growth, Product, Operations, Business Development and Medical teams to increase site traffic and drive conversion

Preferred Qualifications

Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats