Director, Brand Marketing

Summary

Join Felix, Canada’s leading digital healthcare platform, as the Director of Brand Marketing and lead the brand strategy, marketing calendar, and integrated campaigns. You will build and scale Felix's brand presence across Canada, partnering with cross-functional teams and external agencies. This role demands a player-coach who can connect brand vision with business outcomes, balancing short-term performance with long-term brand equity. You will lead cross-functional teams, manage external agency relationships, and be instrumental in building a consumer-first brand in a fast-paced, digitally native, and regulated healthcare environment. This is a rare opportunity to shape the voice of a brand with both cultural relevance and real-world impact—and help build a truly iconic Canadian health brand. The position offers a competitive compensation package and remote work options.

Requirements

• 8+ years in DTC brand marketing (incl. 3+ in e-commerce)
• 6+ years leading cross-functional teams; 4+ years people management
• Experience in high-growth, startup or challenger brands

Responsibilities

• Own and articulate a clear, insight-driven brand strategy that aligns with business objectives and resonates with diverse consumer segments across multiple product lines
• Lead the creation and management of an 18+ month holistic marketing calendar and budget
• Develop and oversee full-funnel, omni-channel campaigns that span paid, owned, and earned channels—TV, digital, PR, audio, social, CRM, and web
• Ensure consistent messaging and brand voice across all touchpoints
• Track and optimize campaigns using both brand and performance metrics
• Partner with Product and R&D teams to design and execute comprehensive launch plans for new offerings
• Ensure GTM efforts are timely, differentiated, and strategically aligned with customer needs and market trends
• Build and scale a robust network of influencers, content creators, and brand partners to acquire new users and increase brand reach, credibility, and relevance
• Collaborate closely with internal creative teams and external agencies to bring bold, emotionally resonant ideas to life
• Align creative strategy with media buying for efficient reach, targeting, and impact
• Serve as a strategic connector across departments—Growth Marketing, Product, Data Science, Partnerships, Creative, Legal, and PR—to ensure alignment, executional excellence, and consistent brand delivery
• Recruit, coach, and mentor a high-performing brand marketing team
• Foster a collaborative, data-informed, and experimentation-driven culture within marketing and across the broader organization

Preferred Qualifications

• Healthcare/wellness or regulated industry experience
• Tech sector and scaling small and/or challenger brands

Benefits

• Full medical, dental and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high-performing team
• Large impact at an early-stage technology company
• Professional development opportunities, working closely with founders and senior leadership team