Director of Brand Marketing

Summary

Join Offchain Labs, a leader in blockchain technology, as their Director of Brand Marketing. This role requires extensive experience in the blockchain/Web3 space to evolve the brand strategy across all channels. You will be responsible for developing and maintaining Offchain Labs' and Arbitrum's positions as thought leaders, driving awareness and adoption of their solutions. The position demands expertise in multi-channel marketing strategies, strategic partnerships, and market intelligence. You will need to translate complex innovations into compelling narratives. Offchain Labs offers a remote-first work environment, various benefits, and opportunities for professional growth.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 7+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space
• Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities
• Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem
• Excellence in campaign strategy and execution
• Strong creative direction and storytelling abilities
• Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders
• Creative thinking and innovative mindset, with the ability to oversee the brands presence across channels ensuring verbal and visual identity is consistent

Responsibilities

• Develop and execute innovative, multi-channel marketing campaigns that strengthen brand positioning and drive audience engagement
• Develop compelling campaign narratives that align with business objectives and resonate with target audiences
• Establish and maintain brand voice, tone, and messaging guidelines across all marketing channels, ensuring consistency in how we communicate with our audiences
• Oversee and approve all marketing materials, digital assets, and communications to ensure brand consistency and quality
• Develop and execute multichannel marketing strategies, with demonstrated ability to implement, measure, and optimize owned, earned, and paid media campaigns across various platforms
• Analyze campaign performance metrics, adjust tactics based on data insights, and report ROI across all channels
• Spearhead high-impact partnership initiatives across key partners
• Evaluate and secure strategic collaborations that amplify brand presence and accelerate solution adoption
• Real-time monitoring and analysis of industry shifts, competitor movements, and new opportunities
• Transform insights into action that keep us ahead of industry trends and maintain our competitive edge
• Partner with product and engineering teams to translate complex innovations into compelling narratives that resonate with our ecosystem stakeholders and align with our broader strategic objectives

Benefits

• Remote-first global workforce + soon to open NY office
• Annual company offsite (last year, Bahamas!)
• Opportunity for subsidized attendance to industry conferences
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Home office set up / ergonomic equipment matching program