Director of Brand Marketing - Men's

Summary

Join Nutrafol as the Director of Brand Marketing for Nutrafol Men and lead the brand strategy, campaigns, and content creation. You will be responsible for developing and executing the brand narrative, building emotional connections with customers, and ensuring cultural relevance. This role requires collaboration with cross-functional teams on various projects, from 360 campaigns to strategic initiatives and social narratives. You will leverage your creative mind to craft compelling brand stories and initiatives that impact consumer perceptions. The ideal candidate possesses a deep understanding of consumer needs, strategic planning skills, and the ability to manage multiple projects simultaneously. This position reports to the VP, Brand Marketing.

Requirements

• 8-12 years of marketing, brand management or similar experience in a fast growing brand; wellness experience preferred and DTC experience is required
• 5+ years of team management experience
• Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
• Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model
• Experience working with male-focused direct-to-consumer brands
• Experience managing in-house teams and agency relationships
• Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights to create
• Proven track record for developing holistic brand-first marketing strategies
• Love of all things brand and high attention to detail
• Exceptional communication skills, both verbal and written
• Strong sense of ownership, urgency, and drive
• Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs

Responsibilities

• Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
• Have deepest understanding of consumer needs through extensive primary and secondary research
• Create competitive reviews and situational analyses
• Staying up-to-date on consumer research and market trends
• Identify audience and category insights, challenges and opportunities
• Develop brand architecture, positioning and strategy leading annual and quarterly brand plan
• Craft a cohesive strategy including compelling brand stories and narratives
• Brief and collaborate with creative teams
• Leading ideation and brainstorming sessions
• Lead day-to-day management of key brand initiatives to drive awareness and engagement
• Oversee and manage the Men’s brand team - strategic collaboration with social, PR, partnerships and community team
• Set brand strategy and direction for partnerships and collaborations
• Ability to manage multiple projects simultaneously leading cross functional stakeholders
• Monitor results, provide strategic recommendation and roadmaps for improvement
• Assist in creating and managing brand marketing budget
• Champion the brand and customer at all times
• Create strong relationships and build trust with cross-functional teams and leadership
• Work with external vendors and freelancers to execute as needed

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs