Avalere is hiring a
Director, Brand Strategy

Summary

The job is for a Director of Brand Strategy at Avalere Health, a commercialization partner in the biopharmaceutical and medical technology industries. The role involves analyzing research, trends, and data to gain insights about target audiences and deliver innovative approaches to strengthen relationships between physicians and patients.

Requirements

• Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics); Masters degree ideal
• 8+ years strategic planning experience in a healthcare/pharma advertising agency environment
• Experience with HCP and patient marketing, including pharma brand launch
• Experience utilizing strategic tools for analysis
• Experience co-facilitating client workshops
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Advanced Word, PowerPoint, and Excel

Responsibilities

• Analyze and participate in qualitative and quantitative research relating to audience (HCP), brand, competitive, and promotional channels to derive meaningful insights
• Build strategy maps, brand maps, and brand ladders, articulate insights and promises, and develop personas, as well as build out customer journeys and ecosystems
• Monitor competitive and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
• Work with strategy team, account leads, and creative directors to create tight, inspiring creative briefs and translate brand insights into ideas
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Assist senior team members in the development and facilitation of workshops using strategic tools and frameworks

Benefits

• Avalere Health aims to empower every employee to develop and thrive. They offer a purpose-driven career, personalized learning approach, diversity and inclusion, community engagement efforts, and flexible working practices
• Their compensation and benefits package is benchmarked across the industry. Benefits include a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, and many other excellent employee benefits