Brand Strategy Director

Summary

Join Precision AQ as their Director, Brand Strategy, a home-based role in the UK. You will lead brand strategy development for clients and new business, representing the customer's voice. This involves market research, workshop facilitation, and strategic guidance to internal and external teams. You'll craft creative briefs, participate in campaign evaluation, and support cross-agency collaboration. The role also includes new business development, mentoring junior strategists, and process optimization. Success requires extensive agency and strategy experience in healthcare, particularly within the European pharmaceutical market.

Requirements

• Bachelor’s Degree
• 8+ years of agency and strategy experience or equivalent with significant experience managing strategy in a client-facing role on large scale projects
• Extensive experience positioning brands to succeed in their respective markets
• Experience leading new business activity and proposal generation
• Experience in the human healthcare sector (e.g. with prescription only medicines (POM) within Europe and an understanding of European codes of practice)
• Ability to synthesize and simplify complex information and communicate it to a variety of internal and external audiences
• Flexible and collaborative approach to problem solving
• Versed in the fundamentals of brand building and brand planning
• Demonstrated ability to help clients evolve their thinking based on the agency’s POV backed by evidence and insights
• A track record of winning new business
• Strong communication, interpersonal and management skills are required
• Comprehensive understanding of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Interest in innovation and technology
• May require travel domestically and/or internationally including overnight stays
• Experience/interest managing or mentoring direct reports or junior colleagues

Responsibilities

• Develop a deep understanding of the nuances of each client’s market and business
• Design, conduct and analyse market research (in collaboration with clients and/or third party vendors)
• Develop and lead workshops that facilitate problem-solving and development of actionable initiatives and content
• Lead development of all foundational brand strategy elements
• Provide strategic guidance to internal teams and to clients on major accounts, and ensure work is grounded in market understanding and voice of customer
• Craft and present stimulating creative briefs rooted in deep insight
• Participate in the development of client brand planning and the evaluation and optimisation of campaigns
• Support convergence across Precision AQ by identifying opportunities for other teams on in-line work and participating in cross-agency opportunities
• Opportunistically identify and pursue new business and inline growth opportunities by presenting new ideas to clients
• Participate actively on business development initiatives and bring unique and daring insights to help secure business
• Mentor, provide regular feedback, and review annually strategists on team to encourage growth and development
• Support standardisation in how strategy operates within the agency and across brand teams
• Participate in assessing and optimising existing strategic processes and help to drive consistent use

Benefits

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