Brand Director, Multicultural Marketing

Summary

Join BeatBox Beverages as their Brand Director-Multicultural Marketing and play a key role in expanding the brand's reach within Latino and Hispanic communities. This critical role involves developing and executing marketing plans, identifying sponsorships and partnerships, shaping brand messaging, and leading international growth in Mexico, the Caribbean, and Central America. You will also collaborate on new product and brand development targeting Latino and Hispanic consumers. The ideal candidate possesses a proven track record in multicultural marketing, strong understanding of Latino and Hispanic culture, exceptional communication skills, and bilingualism (English/Spanish). A Bachelor's degree in Marketing or a related field is required, with an MBA preferred. This position offers a competitive salary of $140,000-$170,000 plus bonus.

Requirements

• Proven track record of developing and executing successful marketing campaigns for multicultural audiences
• Strong Understanding of Latino and Hispanic culture, trends and consumer behavior
• Exceptional communication, project management, and leadership skills
• Passion for creativity, innovation, and driving results in a fast-paced environment
• Must be bilingual (English/Spanish)
• Bachelor’s degree in Marketing, Business or a related field
• 7+ years experience in brand management, multicultural marketing, or a related field with a focus on Latino and Hispanic markets

Responsibilities

• Develop and execute marketing plans to increase brand awareness and engagement within Latino and Hispanic communities
• Identify and secure event sponsorships, influencer partnerships, and marketing programs tailored to multicultural audiences
• Shape BeatBox’s tone and messaging to resonate authentically with new audiences while staying true to our brand DNA
• Lead strategies for brand growth in Mexico, Caribbean Islands, and Central America
• Work closely with distribution and retail partners to ensure successful launches and sustained growth in these regions
• Adapt marketing strategies to align with cultural nuances and consumer preferences in each region
• Collaborate with R&D and marketing teams to conceptualize and launch new products and brands targeting Latino and Hispanic consumers
• Leverage insights and trends from multicultural markets to inform innovation and product positioning
• Act as a champion for cultural relevance in all aspects of product development, packaging, and branding
• Partner with internal teams, including Sales, Field Marketing, and Creative, to align multicultural marketing strategies with overall business objectives
• Serve as key advisor on multicultural marketing trends and best practices

Preferred Qualifications

• MBA preferred
• Experience in international marketing, particularly in Mexico, the Caribbean, or Central America is a plus

Benefits

Salary: $140,000-$170,000 + bonus