Director, Competitive Intelligence

Summary

Join Sprout Social's Product Marketing team as their Director, Competitive Intelligence! Reporting to the VP, Product Marketing, this role blends strategy and execution, building and leading a high-performing competitive intelligence program. You will deeply understand Sprout's products, customers, and competitors, working closely with various teams to craft compelling narratives and training materials. Responsibilities include gathering insights, partnering with leadership, managing competitive enablement platforms, conducting win/loss analyses, and setting the overall competitive intelligence strategy. This role requires extensive experience in marketing, competitive intelligence, and people management, along with strong analytical and communication skills. Sprout offers a comprehensive benefits package, including insurance, paid time off, and professional development opportunities.

Requirements

• 10+ years of experience marketing, solution engineering or revenue-facing roles
• 7+ years of product marketing / competitive intelligence experience
• 3+ years of people management experience
• Demonstrated success in building, scaling driving competitive initiatives, with strong project management skills in an agile environment
• Strong analytical and reporting skills, with Salesforce and Excel experience
• Experience working with competitive enablement platforms such as Klue etc
• Exceptional communications skills with cross-functional and external partners

Responsibilities

• Build a deep understanding of our products, customers and competitors, across the social media business landscape, and stay knowledgeable about the latest technology and industry trends
• Work closely across the Product Marketing team to ensure our Revenue teams are enabled to tell the best possible stories to position our platform and solutions in a competitive marketplace. You will scale this messaging through team-wide training and in 1:1 deal support
• Gather and distill insights to understand customer use cases and competitive differentiation in order to educate cross-functional partners
• Partner with Revenue and Product executive leadership to understand their business needs and help define the strategy based on the competitive landscape
• Own the management and development of our competitive enablement platform for the Revenue org
• Conduct win / loss analyses and quarterly reporting, presented to the executive team and board
• Set the strategy for our competitive intelligence program and how it will scale, and evolve the initiatives we execute such as competitive campaigns, sales collateral, ROI tools, competitor trainings, product launches, and more

Preferred Qualifications

• 3+ years of customer-facing experience with a sales, partner marketing or success background
• Experience running quantitative and qualitative win / loss programs
• Excellent market research skills preferably within B2B or software marketing
• Experience providing department-wide training and customer/industry-focused training
• Experience with and/or knowledge of social platforms (X, Facebook, Instagram, LinkedIn, TikTok etc.) from a business use-case perspective

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter
• Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit)
• Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution
• Sprout offers “Flexible Paid Time Off” and ten paid holidays
• Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan