Director, Competitive Intelligence

Summary

Join RxSense, a high-growth healthtech company, as their Director of Competitive Intelligence. You will be responsible for gathering, analyzing, and interpreting data on competitors, market trends, and customer feedback within the healthcare, pharmacy, and PBM sectors. This role requires strong analytical and communication skills, experience in competitive intelligence or market research, and proficiency in data analysis tools. You will report to the EVP of Marketing and Partnership Solutions and collaborate with various teams to inform strategic decision-making. The ideal candidate is self-directed and able to effectively communicate with individuals at all levels. This role offers a competitive salary and the opportunity to contribute significantly to a dynamic and innovative company.

Requirements

• Bachelor’s degree required
• 3 plus years of Experience in competitive intelligence, market research, or a related field, with a focus on healthcare, pharmacy and PB
• Strong analytical skills with the ability to interpret complex data and generate actionable insights
• Proficiency in data analysis tools and software (e.g., Excel, SQL, Power BI, Tableau)
• Excellent research skills and attention to detail
• Strong written and verbal communication skills, with the ability to present complex information clearly
• Ability to work independently and collaboratively in a fast-paced environment

Responsibilities

• Conduct comprehensive research on competitors in the healthcare, pharmacy and PBM space, including their products, services, pricing strategies, market positioning, and business practices
• Analyze competitors' strengths and weaknesses, opportunities, and threats (SWOT analysis) with a focus on the healthcare, pharmacy and PBM landscape
• Develop and maintain a competitive intelligence database specific to the healthcare, pharmacy and PBM sectors and generate regular reports and communications on competitive activities
• Track and analyze market trends, industry developments, and emerging technologies relevant to healthcare, pharmacy and PBM
• Stay up to date with industry trends, competitors, and market dynamics to identify opportunities for differentiation and innovation
• Identify market opportunities and threats within the healthcare, pharmacy and PBM sectors that could impact the company’s strategic objectives
• Conduct surveys, interviews, and focus groups to gather relevant internal and external feedback
• Collect and analyze feedback on existing healthcare, pharmacy and PBM products and services
• Identify trends and recurring issues in product performance and customer satisfaction within the industry
• Provide actionable recommendations and supporting analyses for new product developments and enhancements to existing products based on feedback and competitive analysis
• Gather insights and feedback from the sales team regarding customer needs, priorities, and competitive challenges in the healthcare, pharmacy and PBM sectors
• Collaborate with the sales team to understand market demands and refine sales strategies specific to healthcare, pharmacy and PBM
• Analyze sales performance data to identify patterns and areas for improvement in the context of our industry
• Compile and interpret data from various sources to provide actionable insights and recommendations specific to the healthcare, pharmacy and PBM sectors
• Prepare and present detailed reports, presentations, and dashboards for senior management, product steering committee and other stakeholders
• Monitor and evaluate the effectiveness of strategies based on market, product, and sales team feedback and performance
• Collaborate with cross-functional teams including marketing, product development, sales, etc. to align competitive intelligence and feedback with business strategies in the healthcare, pharmacy and PBM space
• Assist in the development of Product Roadmaps and strategic initiatives based on competitive, market, product, and sales data
• Stay up-to-date with industry news, technological advancements, and regulatory changes affecting healthcare, pharmacy and PBM
• Provide insights into how emerging trends and changes may affect the company, and/our clients, partners, competitors and patients/consumers
• Monitor competitor marketing (online, direct mail, conferences, etc.) and determine effectiveness
• Provide feedback and recommendations to Marketing regarding competitor marketing landscape, differentiation, and value stories

Preferred Qualifications

MBA preferred

Benefits

Salary Range: 130,000 - 150,000