Director, Consumer Insights & Data Analytics

Summary

Join Brilliant Earth as a Director, Consumer Insights & Data Analytics and play a key role in understanding consumer behavior through jewelry purchase. You will lead a team to drive insights, optimize customer behaviors, and develop marketing activities through data.

Responsibilities

• Lead path to purchase research across categories
• Develop insights on shifting customer perception toward categories and the corresponding impacts on shopping behaviors
• Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels
• Understand and define the key factors in ecommerce and showroom experience for Brilliant Earth
• Develop tools to understand and track brand strength for Brilliant Earth focused on changes in awareness, familiarity and consideration over time
• Develop consumer cohort and purchase behavior analyses across purchase channels
• Provide customer insights for brand, performance marketing and CRM teams
• Develop a reporting framework to continuously measure repurchase & lifetime value
• Play a key role in the development and data foundation required to support a Brilliant Earth loyalty program
• Provide analytics and insights to stakeholders within ecommerce and brand teams focused on both upper and lower funnel marketing activities
• Lead marketing campaign analysis across all channels including CRM, Social, Organic, and Performance
• Develop full funnel attribution frameworks with consideration for transactions and activities which lead to transactions
• Create self-service analytics reporting structures which enable data driven decision making to scale efficiently across the organization
• Develop reliable forecasting processes for key activities and business processes across the organization
• Develop monitoring tools and capabilities, ensuring business foundations and processes are functioning as expected
• Lead and educate the organization on digital analytics; drive data and analytics best practices
• Ensure data source and tagging stability, focused on repeatable insights which can be trusted by business owners and teams
• Provide leadership in driving the organization’s data strategy and data foundations to ensure the organization is using data effectively