Senior Director, Marketing

Summary

Join Cologix as a Senior Director of Marketing Communications, leading marketing communications, press relations, and campaign strategy. You will be responsible for developing company messaging, refining Cologix’s positioning, and collaborating with various teams to ensure unified messaging. The role also involves overseeing content strategy for awareness and demand generation, including blogs, white papers, and thought leadership. You will manage the public relations strategy, including media engagement and building relationships with key media and journalists. Additionally, you will design integrated campaign strategies, manage the campaign roadmap, and measure performance. This position requires 10+ years of relevant marketing experience, deep experience in B2B tech, and a degree in a related field.

Requirements

• 10+ years of relevant marketing experience in fields such as demand gen marketing, brand marketing, product marketing, technical marketing, journalism, public relations, technical writing and speechwriting, with at least 4 years in a senior leadership and management role
• Deep experience in B2B tech, in sectors such as AI, data center, cloud or digital infrastructure
• Degree in Marketing, PR, Communications, Journalism or related field of study highly preferred
• Proven track record of managing PR agencies, media strategy and marketing communications
• Strategic thinker with deep experience in integrated campaign planning and execution
• Executive presence: you’re a confident communicator and trusted partner to C-suite leaders
• Ability to think and communicate clearly to formulate a clear point of view on complicated issues and create a concise and well-written narrative to express it
• Experienced leader able to prioritize across teams and requests as well as manage multiple projects simultaneously, under tight deadlines. Comfortable switching gears between strategy and execution as a hands-on leader
• You are both the architect and the builder. You must thrive in environments where you roll up your sleeves and make a visible impact quickly
• Proven track record in delivering sustainable improvements in marketing campaigns’ ROI
• Demonstrated history of crafting compelling positioning and marketing content, targeted to specific audiences
• Comfortable editing and providing constructive feedback to peers and leaders
• Excellent communication and presentation skills, with confidence to serve as the company’s spokesperson

Responsibilities

• Responsible for the development of company, product and campaign messaging and storylines
• Refine Cologix’s positioning and messaging to align with our go-to-market strategy
• The ideal candidate is an experienced writer and creative thinker who can maintain organization-wide consistency for written communication and message delivery
• Partner across Marketing, Brand, Product, Sales and Executive teams to ensure unified positioning and messaging across all touchpoints
• Ability to articulate complex technical concepts in terms that make sense to customers, partners, media and other key stakeholders
• Collaborate closely with Demand Gen, Product Marketing and Digital teams to ensure content supports pipeline growth and brand lift
• Oversee strategy and execution of content to fuel both awareness and demand generation — including blogs, white papers, newsletters and thought leadership
• Manage content writing resources and editorial calendars to create effective B2B content that elevates our awareness, drives demand and engages our audiences
• Act as a creative champion for new, interesting content ideas
• Edit and proofread all marketing content
• Provide editorial support as needed across teams
• Develop and execute our public relations strategy to raise the profile and reputation of the brand. Leverage your in-depth knowledge of current trends, practices and techniques in media engagement
• Own the press strategy, calendar and execution of all announcements, in partnership with internal stakeholders and our PR agency
• Manage our PR agency effectively to meet our annual objectives, including building relationships with key media and journalists, developing creative pitches, engaging target audiences and boosting brand awareness
• Develop and execute public speaking strategy and calendar for leadership
• Coach spokespeople for interviews, panels and events as needed
• Develop and execute the awards strategy for the company
• Track press impact and adjust strategies to maximize visibility and brand credibility
• Design integrated campaign strategies that align with business goals and drive qualified pipeline
• Define campaign themes, core messaging and content needs; ensure consistency from top-of-funnel to conversion
• Partner with Digital and Field Marketing teams to orchestrate cross-channel campaigns (email, paid, events, web, etc.)
• Manage the campaign roadmap to ensure we capitalize on industry moments and product milestones
• Manage Marketing Operations Senior Manager who is responsible for team reporting and insights
• Measure performance and continuously optimize based on data-driven insights

Preferred Qualifications

French language (spoken and written) a plus

Benefits

• Medical, dental, and vision insurance
• Flexible spending account options
• Non-accrued PTO
• Company paid holidays
• 401k Retirement Plan
• Short- and Long-Term Disability
• Employee Discount Marketplace
• Employee Recognition Platform
• Individual compensation will be commensurate with the candidate's experience
• This position will also be eligible for an annual bonus