Director, Creative and Communications

Summary

Join EcoVadis as a key marketing leader to spearhead the transformation of the marketing department into a modern, growth-driving organization. You will be instrumental in developing and implementing a comprehensive brand strategy, crafting compelling narratives, and creating a unique visual identity. Responsibilities include building a high-performing in-house creative team, fostering brand partnerships, and managing integrated marketing campaigns. Leveraging data-driven insights, you will measure brand performance and communicate results effectively to stakeholders. This role requires a visionary leader with 12+ years of experience in top-tier global advertising agencies, a strong understanding of brand strategy, and expertise in digital marketing. The ideal candidate will be a culture champion with a bias for action and a proven track record of building and scaling successful brands.

Requirements

• 12+ years of experience at top tier global advertising and/or creative agencies, with at least 4 years in a leadership role. The successful candidate will bring experience working in the US market
• Inspiring storyteller with ability to simplify complex concepts. A visionary leader who can push boundaries to drive impactful change
• A culture champion with a strong bias for action
• Bachelor's degree in Marketing, Communications, or a related field
• A proven track record of building and scaling successful brands, with a strong understanding of brand strategy and brand storytelling
• Experience working with agencies and building in-house teams
• Deep expertise in all major digital marketing channels, with a demonstrated ability to develop and execute integrated campaigns that drive measurable results
• Excellent data analysis and reporting skills, with the ability to extract actionable insights from data and communicate them effectively to stakeholders
• Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams and build strong cross-functional relationships

Responsibilities

• Work with the current team to develop and create a brand strategy that articulates unique value proposition, brand personality, and positioning in the market
• Craft compelling brand narratives that resonate with our target audience and communicate the emotional and functional benefits that helps drive thought leadership and growth
• Deliver a unique and ownable visual identity for the brand
• Deliver a redesigned website that drives leads and brings the brand to life
• Foster brand partnerships to grow the business. Partner with current team members and leverage our unique assets and programs to create a cohesive strategy and execution plan that drives advocacy , referrals and growth
• Guide the development of high-quality creative assets that are on-brand and align with channel best practices. Lead concept development and creative delivery. Ensure messaging and visual consistency across channels
• Collaborate with growth marketing to deliver campaigns throughout the year that drive awareness and generate growth
• Create an organic social strategy and manage execution
• Deliver a PR strategy working with agencies and in-house PR leaders. Make PR an integrated part of the brand and help deliver ideas and storylines that drive press coverage
• Leverage customer insights and social listening to better inform our brand position, messaging and initiatives
• Collaborate with product marketing and product design to ensure brand consistency and elevate the customer experience
• Build an inhouse creative, design and copy team hiring full time team members and creating a network of agencies and freelancers
• Work with regional marketing to execute events consistent with our brand and leveraging these as opportunities to further the brand
• Leverage AI and integrate AI into workflows to drive creative concepting, testing and execution. Deliver scale efficiently
• Measure brand performance and scorecard. Analyze campaign performance, extract key insights, and effectively communicate results to stakeholders. You'll use data to inform strategies and demonstrate the impact of your work
• Manage campaign execution ensuring  timely launches. Create an input process into the creative team and manage project output in a timely manner

Benefits

• Support with all the necessary office and IT equipment
• Flexible working hours
• Wellness allowance for mental and physical wellbeing
• Access to professional mental health support
• Referral bonus policy
• Learning and development
• Sustainability events and community involvement
• Peer recognition program
• Employee-led resource groups
• Cycle to work scheme
• Remote work from abroad policy
• Hybrid work organization
• Pension contributions and optional private health coverage
• Internet and electricity bill allowance
• Life Insurance
• Subsidised travel in London
• Community service day when volunteering