Creative Director

Summary

Join Rethink First, a leading behavioral health technology company, as their Senior Director of Brand & Creative. This high-impact role blends brand strategy, storytelling, and creative leadership to shape how the world perceives Rethink First. You will define and evolve the brand, lead messaging and identity across various channels, build and manage content strategy, oversee creative talent, partner with other teams to create impactful stories, manage creative operations, and use data to measure performance. The ideal candidate possesses 8+ years of experience in brand, content, or creative leadership, with a strong background in building and scaling brand systems and creative teams. Rethink First offers a remote work opportunity for candidates in select states and provides generous benefits.

Requirements

• 8+ years in brand, content, or creative leadership (healthcare, edtech, wellness, or mission-driven tech a plus)
• Experience building and scaling brand systems and creative teams
• Strong writing, storytelling, design and content strategy skills
• Hands-on creative direction across digital, print, and multimedia
• Strong leadership, cross-functional collaboration, and communication chops

Responsibilities

• Define and evolve the Rethink First brand
• Lead brand voice, messaging, and identity across web, content, and marketing channels
• Build and manage content strategy—including blogs, whitepapers, email, case studies, and thought leadership
• Oversee in-house and freelance creative talent (designers, writers, video producers)
• Partner with product, marketing, and clinical teams to tell powerful, human-centered stories
• Manage creative operations, and agency relationships
• Use data to measure and improve brand and content performance

Preferred Qualifications

• Experience with B2B audiences
• Familiarity with behavioral health, Employer Benefits or educational content
• Portfolio showcasing brand or content transformation work

Benefits

• Generous health, dental & vision benefits package
• Paid time off
• 11 Paid Holidays
• 401k + matching
• Parental leave
• Professional development assistance