Director, Creator Acquisition

Summary

Join Later as the Director, Creator Acquisition and lead a team dedicated to onboarding and activating influencers on platforms like Facebook, Instagram, TikTok, and Pinterest. You will develop and execute influencer acquisition strategies, build partnerships, and manage a high-performing team. Responsibilities include setting quotas, providing feedback, analyzing data to optimize performance, and overseeing the onboarding process. The ideal candidate possesses a Bachelor's degree, 5-7 years of experience in influencer acquisition/sales, and a proven track record of success. Strong leadership, negotiation, and data analysis skills are essential. Later offers a competitive salary and benefits package.

Requirements

• Bachelor's degree in Sales, Marketing, or a related field
• 5-7 years of experience in acquisition/sales in the influencer space. Proven track record of successfully acquiring and activating influencers
• Required experience in leading high performing teams in a fast paced environment
• Strong network of influencer contacts and experience in building and managing relationships with influencers and talent agencies
• Excellent negotiation skills, with the ability to articulate brand value propositions and build mutually beneficial partnerships
• Data-driven mindset with the ability to analyze metrics and evaluate influencer performance
• Proactive problem solver who leads with a solution minded approach

Responsibilities

• Develop and execute an influencer acquisition strategy to identify and engage with relevant influencers who will be successful on the Mavely platform
• Establish and maintain key partnerships with influencers, agencies, and talent management companies to expand our network and increase brand visibility
• Leverage data and insights to make data-driven decisions and improve influencer acquisition and activation strategies
• Lead and manage a team responsible for onboarding and activating influencers
• Set clear objectives, provide guidance, and foster a collaborative and high-performance team culture
• Collaborate with cross-functional teams such as marketing, product, and Account Management to ensure clear messaging of who Mavely is and how to best position us in the market
• Set realistic quotas and performance targets for the influencer acquisition team and monitor progress regularly
• Provide real time feedback and coaching on overcoming objections and communicating our value proposition
• Analyze data and metrics to optimize time between onboarding to activation time along with linking and GMV performance
• Test new initiatives, partnerships and techniques to find new paths to entry for creators/ influencers
• Oversee the end-to-end onboarding process for influencers, ensuring a seamless experience from sign up to GMV production
• Provide guidance and support to influencers to ensure that they are activating post sign up and determining what else needs to be done to support them to getting started
• Regularly evaluate the performance of influencers and provide recommended strategic changes to the onboarding flow to effectively engage creators differently

Benefits

Salary Range: $140,000 - 150,000 base + bonus