Marketing Manager

Summary

Join Collectors as a Marketing Manager and contribute to the growth of PCGS, a leading brand in collectible authentication. You will manage and execute marketing campaigns across various platforms, analyze campaign performance, and collaborate with internal teams. Responsibilities include managing paid campaigns, optimizing marketing efforts, and mentoring marketing coordinators. The ideal candidate possesses 3-5 years of marketing experience, a bachelor's degree in a related field, and proficiency in Salesforce Marketing Cloud. Remote work may be considered, but on-site presence is required for those within commuting distance of an office. This role offers a competitive salary, benefits, and opportunities for professional growth.

Requirements

• 3-5 years of marketing experience
• Bachelor’s degree in business, marketing, advertising, PR or a related field
• Familiar with social platforms, both traditional (i.e. Facebook, Twitter, Instagram) and emerging (i.e. TikTok)
• Meticulous attention to detail with strong organizational skills to handle multiple major project timelines concurrently
• Strong communication skills and experience working with creative teams
• Proficient with SalesForce marketing cloud, journey building, and best practices
• Knowledgeable for the collecting hobby and stays up on its latest trends and news

Responsibilities

• Manage the planning and execution of PCGS marketing campaigns across social, CRM, print, and other diverse mediums to grow our customer base and maximize submissions
• Track and analyze marketing campaign performance, providing regular reports to senior management
• Manage our paid campaigns across Google Adwords, and industry sites including Coin Week, Coin World, and CoinAge
• Use data-driven insights to optimize marketing efforts and achieve key performance indicators (KPIs)
• Collaborate with the PCGS Advertising team to execute contracted third-party ad placements
• Continue to position PCGS as a best-in-class third-party authentication brand within the hobby community, with a mindset focused on educating, informing, and engaging collectors of all levels
• Manage and mentor Marketing Coordinators in executing a regular campaign calendar that focuses on utilizing content that is diverse in genre and supports multiple areas of the business
• Review and approve creative briefs produced by the marketing team to ensure streamlined communication and project success in collaboration with the PCGS creative team
• Manage PCGS marketing efforts for international offices and submission centers
• Partner with internal teams to develop and execute marketing strategies to increase engagement with existing and potential customers
• Develop new ways to attract prospective customers
• Remain up-to-date with changes and new features across all platforms and programs to ensure maximum effectiveness of social media strategy and implementation
• Travel as needed to industry events to stay current on market trends and brand perception
• Lead by example and be a champion of all company policies, including safety, attendance & security

Preferred Qualifications

• Google Adwords and Analytics Certifications
• Tech savvy, keeping PCGS on the cutting edge in terms of digital content production with expertise of tools needed to do so
• Can showcase a background of utilizing storytelling and creativity to build campaigns that are unique for all different platforms, both traditional and emerging
• Key understanding of branding, audience building, targeted content, native content, and trends

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs