Director, Creator Acquisition, Retention & Marketing

Summary

Join BrandCycle, an award-winning agency, as the Director, Creator Acquisition, Retention & Marketing. Lead and scale Creator recruitment, lifecycle, and retention efforts. Own the Creator acquisition and retention roadmap, manage key talent agency relationships, and shape BrandCycle's presence in the Creator economy. Partner with various teams to define BrandCycle's positioning, grow its Creator base, and drive long-term engagement. This leadership role demands strategic vision and tactical execution; you will create scalable systems, measurable processes, and impactful marketing campaigns to make BrandCycle the top affiliate marketing platform. The role involves responsibilities in Creator recruitment and talent relations, Creator retention, lifecycle, and engagement, and external marketing and brand positioning. BrandCycle offers a competitive compensation package and a variety of benefits.

Requirements

• 7–10 years of experience in influencer marketing, Creator partnerships, agency/talent management, lifecycle marketing, or a related strategic growth role
• 3–5 years in lifecycle, CRM, or retention marketing roles, ideally in a high-growth tech startup
• Proven track record of building and scaling Creator recruitment and lifecycle programs within a tech, media, or affiliate marketing environment
• Deep understanding of talent agency dynamics, Creator monetization models, and the influencer marketing landscape
• Strong experience building and managing high-impact lifecycle campaigns (email, push, onboarding, adoption, retention) using modern marketing tools (e.g., Hubspot, Beehive, Klaviyo, Mailchimp)
• Hands-on experience crafting and executing full-funnel marketing strategies—from awareness through activation
• Demonstrated ability to interpret data and user behavior to inform strategy and drive outcomes
• Excellent communication, relationship-building, and cross-functional collaboration skills
• Strong organizational and project management abilities, with comfort operating in a fast-paced, startup-style environment

Responsibilities

• Design and implement a scalable Creator recruitment strategy to support monthly growth goals
• Build and manage relationships with influencer talent agencies, management firms, and representation networks to onboard high-performing creators
• Identify and pitch BrandCycle’s unique value proposition to new Creator segments, driving adoption and activation
• Develop and manage a referral program that incentivizes agencies and creators to bring others onto the platform
• Collaborate with internal teams to improve the onboarding experience and drive time-to-earn success for new Creators
• Own the Creator lifecycle from onboarding to engagement, adoption, and long-term retention
• Define key user journey stages and implement automated campaigns across email, in-app, push, and SMS to support each stage
• Work closely with Product and Operations to identify gaps in education or adoption and create programs that address these pain points
• Build and optimize Creator engagement playbooks, content cadences, and touchpoints to ensure consistent value delivery
• Track and report on Creator retention KPIs, including active user rates, feature usage, and churn trends
• Lead BrandCycle’s external marketing efforts targeting Creators, agencies, and the broader influencer ecosystem
• Develop and execute go-to-market strategies for new Creator features, tools, and campaigns in partnership with product and engineering
• Build awareness campaigns, thought leadership content, and educational events to strengthen BrandCycle’s position as a leader in Creator monetization
• Collaborate with cross-functional partners to ensure Creator marketing is aligned with overall brand and company goals
• Manage agency partnerships, media outreach, and speaking opportunities to elevate BrandCycle’s visibility in the space

Preferred Qualifications

• Prior work with affiliate or e-commerce platforms
• Experience leading go-to-market campaigns for product launches
• Familiarity with tools like Canva, Figma, etc
• Comfortable presenting to executive leadership, agencies, and external partners

Benefits

• We offer medical, dental, vision, life, and short-term and long-term disability insurance
• 401K: Eligible on your first day of employment
• Super Flex Time: Run errands as needed, just get your stuff done
• Unlimited Vacation: Take time to unwind with unlimited PTO, plus an office closure between Christmas and New Year’s
• Generous Parental Leave Program: 12 weeks of paid pregnancy disability and baby bonding leave, as well as 4 weeks of paid paternity leave that must be taken within the first six months of the birth
• WFH Office: Home office stipend and internet dollars to set you up for success
• Events: Happy hours, team bonding budgets and culture events (even while remote!) and an annual company offsite