CRM Lifecycle Manager

Summary

Join Envato as a CRM Lifecycle Manager and elevate our email marketing strategies. Lead a team of three specialists, own the email marketing roadmap, and implement a data-driven approach to customer acquisition and retention. You will be responsible for the strategy, execution, and optimization of CRM programs to boost customer engagement, retention, and lifetime value. This role demands a deep understanding of lifecycle marketing, strong copywriting and analytical skills, and hands-on CRM platform experience. You will shape personalized customer experiences and contribute to the broader marketing strategy. Reporting to the Director of CRM & Marketing Operations, you will help evolve how we connect with our global community.

Requirements

• You likely have 8+ years of email marketing experience in ecommerce, ideally across both subscription and non-subscription models
• Demonstrated success scaling email programs and driving strong ROI through data-led optimisation
• Skilled in CRM platforms such as Iterable or Braze, with hands-on experience in A/B testing and campaign performance tracking
• Strong copywriting and communication skills, able to craft engaging messages across multiple CRM touchpoints
• Confident analysing data, briefing Analytics teams, interpreting insights, and iterating strategies accordingly
• Experienced in stakeholder management and cross-functional collaboration to align email strategy with broader business goals
• Proven ability to lead and develop high-performing email marketing teams

Responsibilities

• Define and continuously optimise Envato’s email marketing roadmap with a focus on customer acquisition and retention
• Lead the creation and execution of user email flows, using data insights to identify opportunities for improvement
• Analyse campaign performance to understand what’s working, share insights, and build scalable, automated programs
• Drive advanced segmentation strategies and partner with Analytics to track, test and optimise performance across all emails
• Own the email performance dashboard in collaboration with Analytics, ensuring clear measurement of key success metrics
• Manage Envato’s email platform (currently Iterable), including evaluating and implementing new tools or features
• Partner with Product teams to align email initiatives with broader growth strategies and opportunities
• Communicate the roadmap clearly and collaborate with key stakeholders to ensure strong performance across marketing
• Oversee email deliverability and compliance with global privacy regulations, maintaining performance against industry benchmarks
• Lead and coach a team of email specialists, fostering development, collaboration and alignment with Envato’s values

Preferred Qualifications

Experience working within data privacy regulations, and proficiency with tools like Tableau and Google Analytics; experience in a B2B or SaaS environment is a plus

Benefits

• Flexible Working - Remote-first with flexibility for you to manage work and life as you need
• Work from Anywhere - Apply to work in another location for up to 3 months per calendar year
• Connection Budget - An annual budget to connect with the team IRL where and when possible
• Learning Budget - Study leave and an annual budget for you to put towards your learning and development
• Home Office Allowance - A contribution towards your set-up and a monthly allowance to support work from home costs
• Wellbeing - Access to a holistic assistance program that provides support in many areas of life and health
• Volunteer Leave - 2 days per calendar year to volunteer and give back to the community
• Parental Leave - 20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave