Marketing Director

Summary

Join Fire Hose Games, a fully remote indie game development studio, as their Marketing Director! This hands-on leadership role requires managing go-to-market strategy, marketing channels, product positioning, branding, and community engagement. You will bridge the gap between players and internal teams, ensuring our games resonate with our audience. The position offers a competitive salary and a generous benefits package. We are looking for an experienced marketing leader with a proven track record in video game marketing and a passion for the indie game industry. If you're excited about helping us grow our most ambitious game yet, apply today!

Requirements

• 5+ years in a hands-on, Marketing Leadership role
• A proven track record marketing video games, from development, through launch and beyond
• A passion for and deep knowledge of video games (specifically Indie) and the industry as a whole
• Demonstrated success managing a marketing budget across multiple channels to drive efficient and sustained user and revenue growth
• An excellent brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
• Successfully managed campaigns using grassroots, guerrilla, and viral marketing as well as community management
• A strong background in social media marketing across all relevant platforms
• Experience working with influencers. Engaging, negotiating and managing
• Experience serving as a liaison. Bridging Marketing efforts with internal efforts, utilizing feedback and analysis towards meaningful development insights
• Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
• Demonstrated effective leadership including ability to build and foster successful teams that scale

Responsibilities

• Design and lead marketing strategy and direct the execution of all go to market activities to drive player and creator awareness, traffic, installs, retention, and revenues
• Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy
• Execute marketing campaigns across all channels, leveraging audience and network aggregation with key target audiences
• Oversee the creation and deployment of grassroots marketing and community management programs aimed at increased engagement
• Drive adoption, engagement, and revenues with an efficient and effective marketing budget
• Manage PR and Communications with the media and the Fire Hose Games community to develop and solidify corporate and product positioning
• Create and direct market, competitive, and user research
• Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization and regularly iterate to maximize performance
• Advocate for the player community in high level design discussions and planning meetings

Benefits

• Health care
• Dental
• Take-what-you-need vacation/sick time
• 401(k) with matching
• Parental leave
• Flexible work hours