Director, Demand Generation

Summary

Join Digital.ai as the Director, Demand Generation and play a key role in scaling and optimizing our demand engine. Collaborate closely with Sales and Business Development teams to create and execute awareness and demand generation marketing campaigns across various channels. Develop and implement integrated marketing programs to create demand and influence opportunity creation within the target market. The ideal candidate is a creative, data-driven marketing enthusiast who thrives in a fast-paced environment and enjoys problem-solving. You will lead the development and execution of integrated campaigns, manage the Account Based Everything strategy, and develop multi-touch omnichannel nurture programs. Analyze campaign results, draw insights, and make data-based adjustments to optimize performance.

Requirements

• 8+ years of experience in demand generation in a fast-growing, start-up environment, B2B SaaS strongly preferred
• Familiar with CRM and marketing automation tools - Salesforce and Marketo preferred
• Experience with creating engaging and creative content for awareness and demand generation campaigns
• Excellent written communication skills: you will be developing conversion-optimized copy for email, landing pages, ads, etc
• Project management skills and the ability to manage multiple priorities effectively
• Collaborative team player and self-starter, ability to influence cross-functional stakeholders to bring them along on your journey
• Experience driving revenue results across multiple channels, including scaling global strategy for local execution
• Experience with and understanding of traditional, digital and emerging channels to create demand
• A deep understanding of integrated campaign best practices, playbooks, customer journeys, etc
• Experience growing a database organically and generating warm leads for BDRs
• Ability to learn new technologies, products and systems quickly
• Creative, innovative, resourceful, with the ability to work successfully in an ever-changing environment with competing priorities
• Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge

Responsibilities

• Drive the growth of brand awareness, lead generation and engagement within our target segments and personas by using a variety of digital and traditional acquisition channels to generate interactions for our BDR organization
• Design, implement, and iterate on Digital.ai’s integrated campaign framework, ensuring effective collaboration and integration with Digital, Field Marketing, Product Marketing, Content Marketing/Communications, Sales, Operations, and other relevant stakeholders to create streamlined planning and execution processes. You and your team will act as the glue between strategy and execution, ensuring smooth rollout and strong results for Digital.ai’s campaigns cross-functionally
• Plan, develop, and execute demand generation programs and integrated marketing campaigns across product announcements, key content assets, creative promotions, meeting makers, and more
• Own our Account Based Everything strategy and project manage the execution of various tactics across multiple stakeholders and channels with a focus of driving impactful and measurable outcomes within our target accounts
• Lead annual global marketing calendar development, including regular updates and enablement communication for cross-functional teams
• Own the webinar program from concept through to promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars
• Develop multi-touch omnichannel nurture programs to engage prospects and move them through the funnel
• Work cross functionally to create conversion-optimized copy for emails and landing pages that promote our campaigns targeting our various personas
• Work closely with business development and account executive teams to develop enablement materials and feedback loops for continuous optimization
• Analyze campaign results in detail, draw insights and make data-based adjustments

Benefits

• Robust benefits options including Medical, Dental, Vision and other plans
• Unlimited Paid Time Off (PTO) program plus recognized holidays
• Unlimited access to continuous learning and professional development with TalentLMS
• Flexible working arrangements in a remote setting
• Opportunity to work with a diverse, globally distributed team