Director of Demand Generation & ABM

Summary

Join SimSpace as the Director of Demand Generation and Account-Based Marketing to lead and execute high-impact marketing campaigns. You will design and manage targeted campaigns attracting and nurturing contacts from targeted accounts. This role demands a strategic thinker with deep expertise in demand generation and account-based marketing (ABM), and familiarity with digital marketing and marketing operations. You will collaborate with Sales, Product, Customer Success, and Marketing to build and refine campaigns. As a Marketing leader, you will build and scale a highly efficient marketing pipeline generation engine, leveraging data-driven insights to optimize campaigns and maximize ROI. SimSpace offers a competitive compensation package, including a base salary range of $155,000-$175,000, annual bonuses, comprehensive benefits, flexible time off, parental leave, and various other perks.

Requirements

• You have knowledge and experience in the cybersecurity industry
• You enjoy building a highly efficient marketing generation and ABM engine from scratch and on a constrained budget
• You are expert at managing within a demand generation and ABM budget
• You are data-driven and continuously seek opportunities to optimize marketing performance
• You thrive in a fast-paced environment and can manage multiple initiatives simultaneously
• You excel at aligning marketing campaigns with business objectives and revenue goals
• You have a passion for innovation and testing new approaches and trialing marketing tactics to optimize demand generation and ABM outcomes
• 5-7 years of hands-on experience in B2B SaaS, preferably all in cybersecurity, with a strong focus on ABM best practices and technology
• Hands-on expertise with essential MarTech software, including marketing automation (Hubspot or Marketo preferred), ABM (such as Bombora, 6Sense, Demandbase, etc), and Salesforce
• Ability to work East Coast hours to match our team, generally starting around 9:00 a.m. Eastern
• Expertise in executing mutli-channel marketing campaigns across digital, social, and field channels
• Highly analytical and a channel-specific ROI and test/learn mindset focused on optimizing campaigns based on data and constructive feedback
• Proven track record of driving qualified pipeline in commercial accounts within the Global 500 enterprises
• Strong track record of collaborating across marketing, Pre-Sales, Sales, Product, Customer Success, and Finance teams

Responsibilities

• Develop and execute multi-channel campaigns to drive qualified pipeline
• Design and implement ABM strategies, processes, and software to educate, engage, and convert key accounts in collaboration with Sales
• Optimize all marketing efforts, spend, and ROI across all paid and organic channels, including sponsored and owned field events and trade shows, paid media, SEO, email, and our own website
• Partner with Pre-Sales, Sales, Product, CS, and Product Marketing to ensure usage of only compelling messaging and assets that are produced by Product Marketing
• Leverage and support existing marketing software, including but not limited to Salesforce.com, Hubspot, Asana, etc, while also building out and supporting the marketing tech stack to enable the efficient execution of marketing campaigns
• Regularly analyze and report out on campaign performance to key stakeholders
• Manage demand generation and ABM marketing budgets to ensure efficient allocation and maximum impact

Benefits

• Compensation. Base salary range: $155,000 - $175,000, reflecting our confidence in your expertise and impact, with the opportunity for annual bonuses tied to company performance and individual contributions
• Health & Wellness. Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
• Mental Health Support. Access to company-paid counseling, coaching, and resources for you and your family through Spring Health
• Financial Well-Being. Plan for your future with a 401(k)-retirement savings plan featuring a company match
• Flexible Time Off. Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members
• Parental Leave. Paid leave plans to support you and your loved ones during life’s most important moments
• Ownership Opportunities: Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success
• Referral Rewards: Earn $1,500–$3,500 for every qualified hire through our employee referral program
• Peloton Interactive Wellness Program: Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals
• Continuous Learning: Access a LinkedIn Learning membership to prioritize your personal and professional development
• Social Connections: Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community
• Extra Perks: Legal plan coverage, pet insurance, wellness reimbursements, and more to simplify life’s details