Senior Director, Demand Generation

Summary

Join Versapay as the Director of Demand Generation and lead the charge in creating and executing innovative demand generation programs for our B2B SaaS products targeting the mid-market. You will own the end-to-end execution of online and offline programs, track and measure their impact, and collaborate with internal and external teams. Leverage your expertise in multi-channel marketing, including SEM/SEO, webinars, content, and ABM, to drive pipeline and exceed revenue goals. This role requires a data-driven approach, strong program management skills, and the ability to work effectively in a fast-paced, high-growth environment. You'll have the autonomy to challenge norms and make bold marketing moves, contributing significantly to the future of working capital. Versapay offers a culture that encourages risk-taking, learning, and cutting-edge experimentation.

Requirements

• 8+ years of experience in B2B SaaS marketing
• 4+ years of experience managing a small, scrappy and high performing demand generation team within a marketing organization
• Extensive experience in creating and executing targeted Marketing campaigns, with demonstrated track record of meeting and exceeding pipeline and bookings goals
• Experience in leveraging multi-channel marketing tactics to drive pipeline, including but not limited to SEM/SEO, Webinars, Content, Direct Mail, Display Advertising and Radio/Podcast
• Experience managing a B2B website to drive lead conversion and pipeline
• Experience with Salesforce and Pardot/HubSpot/Marketo
• Familiarity with ABM programs and experience using ABM tools to understand intent stage within the marketing funnel
• Ability and willingness to use data to guide decision-making and resource allocation
• Willingness and ability to complete detailed analysis of performance data to make informed decisions on marketing program effectiveness
• Intellectual curiosity and desire to think outside of the box to achieve results
• Strong program management skills and attention to detail even when working with urgency
• Ability to articulate and present plans to leadership, sales, and cross-functional teams
• Comfortable working in a high growth environment where planning and execution often happen in parallel
• A driver with a desire to learn, go fast and generate results quickly
• A builder that enjoys getting their hands dirty and building things from the ground up alongside their team

Responsibilities

• Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs
• Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results
• Work with internal and external resources to create compelling content and messaging tailored by audience and funnel stage
• Build the strategy to properly utilize and extend Versapays’s understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others
• Manage any 3rd party agencies that Versapay utilizes to buy and deploy media dollars across demand generation creative execution and channels
• Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps
• Oversee management of the Versapay website and all other web assets (landing pages, content pieces, etc) with a focus on optimizing the web experience to move prospects down the funnel and drive lead conversion
• Develop and oversee management of our prospect database and determine the right strategy for outreach to this database to drive interest via marketing campaigns

Benefits

• $170,000 - $180,000 a year
• #LI-Remote