Demand Generation Manager

Summary

Join Order.co, a B2B Ecommerce Platform, as a Demand Generation Manager to drive pipeline growth. You will generate pipeline from marketing channels, build the ABM strategy, manage paid campaigns across various platforms, partner with the SEO & Content agency, own conversion rate optimization and SEO, work with SDR & AE teams, collaborate on lead nurturing campaigns, advise on event marketing, and report on campaign results. This fully remote position requires experience in paid search, SEO, and conversion rate optimization; familiarity with HubSpot; and the ability to execute marketing campaigns across various channels. The ideal candidate will possess strong cross-functional collaboration skills, resource allocation capabilities, and a proactive, problem-solving approach. Order.co offers a competitive compensation package, robust benefits, flexible time off, and an employer-sponsored 401(k).

Requirements

• Experience in paid search, SEO, and conversion rate optimization
• Familiarity with HubSpot and other marketing automation tools
• Ability to execute marketing campaigns across a variety of channels
• Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
• Capable of working cross functionally to meet demand targets
• Intrinsic motivation and an ability to work both independently as well as in a group setting
• Default to curiosity, creative problem-solving, and hands-on learning

Responsibilities

• Generate pipeline from marketing channels in Order.co’s core ICP and emerging industry verticals
• Build Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategy
• Manage paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effective
• Partner with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMs
• Own conversion rate optimization and SEO of core website pages
• Work with SDR & AE teams to optimize follow-up to accelerate pipeline
• Collaborate with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demand
• Advise on event marketing strategy as it supports ABM efforts
• Reporting on results of campaigns and optimizing channels over time
• Owing the pipeline goal for inbound and paid marketing channels

Preferred Qualifications

• Interest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitness
• Interest or experience in marketing finance and/or operations software

Benefits

• A competitive compensation package including stock options
• Robust medical, dental, vision, and wellness benefits
• Flexible time off policies
• Employer-sponsored 401(k)