Director, Demand Generation

Summary

Join runZero as the Director of Demand Generation and lead the charge in developing and executing comprehensive marketing strategies to boost brand awareness, acquire new customers, build a robust pipeline, and drive revenue growth. You will own the demand generation engine, designing and implementing multi-channel strategies to nurture leads and convert them into sales. Collaborate closely with sales, product marketing, and other stakeholders to align marketing efforts with business objectives. This role requires a proven track record in cybersecurity demand generation, strong leadership skills, and expertise in various digital marketing channels. You will manage a team, oversee budgets, and continuously optimize marketing programs to maximize ROI. The ideal candidate is passionate about innovative campaigns, data analysis, and achieving ambitious marketing goals.

Requirements

• 10+ years of experience in demand generation and revenue marketing, with 5+ years in leadership
• Experience in a cybersecurity startup environment
• Hands-on expertise with ABM strategies and multi-channel digital campaigns, leveraging intent data and personalization
• Well versed in all of the core digital and PLG channels, including email marketing, lead nurturing, digital advertising, third-party programs, and content syndication
• Strong data and analytics skills, with fluency in Marketo, Salesforce, Google Analytics, and ABM platforms
• Demonstrable mastery of tracking KPIs, campaign ROI, and attribution
• Ability to thrive in an environment where processes and functions are still being refined, with a desire to be part of the building process itself
• Proven experience in leadership and collaboration, building and scaling marketing teams while aligning with stakeholders
• A strategic mindset that blends creativity with data-driven decision-making
• Strong ability to multi-task and scope, manage, and successfully execute complex programs across multiple channels
• Great communication skills, including the ability to present demand generation programs and results to sales and executive leadership

Responsibilities

• Own the demand generation engine, creating and executing comprehensive, multi-channel strategies to acquire and nurture leads that convert to pipeline
• Design and execute account-based tactics and campaigns using intent data, persona research, and personalized multi-touch strategies to engage our ideal customer profile
• Evolve, manage, and scale a broad spectrum of digital marketing channels in collaboration with strategic contractors and agency partners, including email programs, third-party programs, content syndication, and digital marketing campaigns
• Work with operations, the BDR team, and sales leadership to manage the flow of leads and ensure they are properly nurtured and followed up on
• Oversee and optimize the PLG funnel, focusing on turning trial users into long-term customers, ensuring a seamless transition from product engagement to conversion
• Negotiate sponsorships and manage every aspect of our programs with third-party entities
• Manage the demand generation budget to ensure we achieve our lead generation and cost-per-lead goals on time and on budget
• Create a comprehensive email marketing program designed to nurture and engage leads
• Continually track and optimize the performance of our marketing programs
• Model, forecast, and measure lead volumes and ROI by channel, leveraging learnings to refine future investments
• Report on what’s working and what’s not – and make recommendations and improvements to ensure we hit our marketing and sales goals, with a focus on net-new pipeline generation
• Source and manage a small team of contractors to support your overall strategy
• Hire, mentor, and scale an internal team over time
• Develop and refine marketing models to inform budgeting, programmatic spend, and hiring

Benefits

• Fully remote : runZero is a 100% remote company!
• Benefits : We prioritize the well-being of our team members, which is why runZero pays for 100% of the premium platinum-level medical, vision, dental, life, and short-term disability coverage for you and your dependents
• 401k : We match 4% of 401K contributions
• Time off: We offer unlimited PTO, 11 official company holidays, and a recharge week at the end of the year
• Paid parental leave: We offer 12 weeks of paid parental leave