Senior Director, Demand Generation

Summary

Join Recorded Future, a leading intelligence company, as a Sr. Director of Demand Generation. Lead global demand generation efforts, driving pipeline growth and revenue. Develop and execute comprehensive strategies, manage multi-channel programs, and build a high-performing team. Collaborate with sales, product marketing, and executive teams. Achieve pipeline generation targets, improve conversion rates, and reduce customer acquisition costs. The role requires extensive B2B marketing experience and a deep understanding of the cybersecurity market.

Requirements

• 10+ years of B2B marketing experience, with at least 5 years in demand generation leadership roles
• Proven track record of driving significant pipeline growth in a B2B SaaS environment
• Deep understanding of cybersecurity market dynamics and enterprise sales cycles
• Experience with modern marketing technology stack including Marketo, Salesforce, and ABM platforms
• Strong analytical skills with the ability to translate data into actionable insights
• Excellence in cross-functional leadership and stakeholder management
• Bachelor's degree in Marketing, Business, or related field; MBA preferred

Responsibilities

• Develop and execute comprehensive demand generation strategies aligned with revenue goals and business objectives
• Lead the planning, development, and optimization of multi-channel demand generation programs across digital, content, and event marketing
• Build and manage relationships with key stakeholders across sales, product marketing, and executive teams
• Own pipeline metrics and revenue contribution targets, providing regular reporting and insights to executive leadership
• Direct the creation and implementation of integrated marketing campaigns across various channels including digital advertising, content syndication, webinars, and virtual events
• Work with web team to drive digital initiatives and run A/B testing to increase handraises on our website
• Drive innovation in account-based marketing (ABM) strategies targeting key enterprise accounts
• Build and mentor a high-performing demand generation team
• Manage relationships with agencies and vendors to ensure efficient resource allocation and program execution
• Collaborate cross-functionally with brand, content, product, and field marketing teams to ensure aligned messaging and execution
• Foster a data-driven culture focused on continuous optimization and testing

Preferred Qualifications

• Previous experience in B2B SaaS
• International marketing experience is a plus
• Proven success in implementing ABM programs at enterprise scale
• Experience with partner/channel marketing programs
• Track record of successful team building and development

Benefits

• Incentive compensation
• Equity
• Medical
• Dental
• Vision
• Life insurance
• 401K