Thirty Madison is hiring a
Director, Growth Marketing in United States

Summary

The job is for a Director of Growth Marketing at Nurx, responsible for leading customer acquisition and growth functions across various service lines, managing a team, and driving new revenue through testing and scaling digital and offline channels. The base pay range is $156,800 - $190,000 per year with additional incentives and benefits.

Requirements

• 7-8+ years of direct experience in acquisition, growth, or other related functions. Have previously owned the customer funnel from visit to purchase with experience operating across multiple channels
• Experience managing multi-million dollar marketing budgets and deploying it effectively to deliver against KPIs
• Management experience leading teams across different functions within Growth. Proven track record of developing and retaining talent
• Ability to drive internal and external creative teams to develop impactful creative that delivers on ROI while bringing in our Brand
• Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
• Experience working with finance and leadership teams on the P&L and other financial business metrics
• Expertise in analytics, testing methods (e.g. incrementality tests, A/B tests) and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms
• Experience with working in DTC, retail, or subscription companies; bonus for experience in digital health

Responsibilities

• Oversee the customer acquisition and growth experimentation functions for our Mental Health and Anti-aging service lines to deliver on new customer revenue targets as well as develop the growth marketing strategy and define KPIs and success metrics
• Ownership of a $XXM marketing budget and offline channels including Facebook, TikTok, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale
• Partner with internal and external creative teams to produce winning marketing assets that improve performance on paid social, TV, and YouTube
• Help other growth leads evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment
• Track relevant market conditions and competitive trends, using insights to shape future plans
• Partner with the Lifecycle team to drive customer acquisition through activation and CRM efforts; work on understanding the full customer journey to maximize LTV of new customers
• Partner with the Brand team to develop a best-in-class brand experience and strategy; leverage OOH, TV, and other brand channels to drive awareness
• Create testing strategy and framework across Growth channels; partner with Product to develop A/B testing strategies on the website and customer funnel
• Collaborate with the Nurx’s Strategy team and other key cross-functional leaders to deliver on key strategic initiatives

Benefits

• The base pay range for this position is $156,800 - $190,000 per year
• Annual Incentive Plan + Stock Option Package
• Robust and affordable Medical, Dental, and Vision plan options
• 401(k) with a match, commuter benefits, and FSA
• Annual $750 vacation stipend and $500 happiness stipend
• Flexible time off policy