Lyra Health is hiring a
Director, Growth Marketing

Summary

Lyra Health is seeking an experienced Growth and Account Based Marketing Leader to develop and manage growth and ABM programs for the company. The role requires 10+ years of B2B marketing experience, deep knowledge in building and executing growth and account-based marketing plans, exceptional interpersonal skills, data-driven mindset, and proficiency in marketing analytics, automation, and CRM platforms.

Requirements

• 10 + years of B2B marketing experience with proven success in developing and managing teams and executing high volume digital and demand generation programs through rapid growth
• Track record for innovative, ground-breaking Growth marketing and ABM programs
• Deep knowledge and experience in building and executing growth and account based marketing plans utilizing email, webinars, digital/inbound marketing, social media and face-to-face events
• Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions to achieve and scale results
• Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes
• Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance at the vendor, keyword, and sub-campaign level
• A strong communicator, confident and articulate in presenting to internal stakeholders and external audiences
• In-depth experience in marketing analytics, automation and CRM platforms (e.g. Tableau, Marketo, 6sense, Sendoso and Salesforce)
• Strong program leadership skills with the ability to lead, communicate, implement and analyze initiatives in a fast-paced environment

Responsibilities

• Develop Integrated Growth and Account Based programs to support building, accelerating and converting pipeline
• Collaborate with sales leadership to ensure agreement on priorities
• Oversee and track execution of growth and ABM programs, including measurement and reporting performance against KPIs and goals
• Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results
• Collaborate with key leaders and stakeholders to align demand generation with sales efforts
• Manage the development and execution of Lyra’s ABM, Field and Competitive marketing programs to drive leads and optimize funnel conversion rates

Preferred Qualifications

Understanding of and passion for mental health industry transformation

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech stipend
• Well-being perks and activities, surprise swag, free food and snack deliveries each month, regular community celebration…and more!