Sure is hiring a
Director, Growth Marketing

Summary

A fast-growing insurtech company, Sure, is hiring a Director of Growth Marketing to build and manage their growth marketing program. The role involves creating qualified leads, managing day-to-day execution of campaigns, analyzing and optimizing results, and reporting. The candidate should have at least 8 years of experience in demand generation, technical knowledge of various platforms, and past experience working at a technology startup.

Requirements

• Bachelor’s degree
• Minimum of 8 years of experience managing all facets of a top-flight demand generation program and executing demand generation campaigns across a myriad of channels
• Prior experience building and managing growth marketing budgets is a must
• Thorough technical knowledge of marketing operation systems, digital ad platforms, website analytics, email marketing platforms, etc
• Expert in SEO with demonstrated experience managing SEO for a corporate website

Responsibilities

• Own the end-to-end demand generations strategy, channel execution, technology stack, and performance reporting
• Develop compelling copy for paid demand generation campaigns and partner with design on eye-popping creative to support them
• Partner closely with the content team to execute targeted content campaigns towards desired audiences
• Run demand generation campaigns across paid search, display, paid social, and email to increase lead generation and build brand awareness
• Optimize campaign performance by performing tests, analyzing data, and resolving inefficiencies in order to increase ROI
• Oversee website analytics to determine if campaigns are meeting their marks and manage SEO in partnership with content

Preferred Qualifications

Experience in the insurtech and/or fintech space is nice to have, but not required

Benefits

• Unlimited PTO
• Mental Health Breaks - company provided meditation app and a weekly wellness hour
• WFH stipend to help you work your best while being remote
• Countless Medical, Dental and Vision plans … we are an insurtech company after all!
• Equity and 401K
• Generous parental leave