Empower is hiring a
Growth Marketing Director

Summary

Empower is seeking an exceptional digital marketing leader to manage critical growth channels (Meta and TikTok) and day-to-day operations. The role requires strategic leadership, measurement and attribution skills, and proficiency in ad platforms and analytical tools. A bachelor's or graduate degree in a quant-related field and 5+ years of experience in digital marketing with at least 3 years on Meta and/or TikTok are required.

Requirements

• Bachelors or Graduate Degree in a quant-related field such as Economics, Business, Engineering, Analytics
• 5+ years of experience in digital marketing with 3+ on Meta and/or TikTok including experience managing a $10M+ annual budget
• Demonstrated track record of driving growth in Paid Social Marketing
• Strategic thinker with excellent analytical, organizational, and problem-solving skills
• Proficiency on ad platforms and in analytical tools such as Excel and Tableau
• Outstanding communication and interpersonal abilities to engage with all levels of the organization and external stakeholders

Responsibilities

• Channel Ownership: Manage the channels on a constant basis, ensuring we deliver on ROAS targets within budget and compliance
• Strategic Leadership: Develop the holistic strategy for growing the channels on a short- and long-term basis and effectively partner with key teammates across various departments to quickly bring it to life
• Measurement and Attribution: Develop and iterate on the approach for measuring channel performance, effectively accounting for the differences in best-class approaches between android and iOS
• Grow Profitably: Invest spend at ROAS above hurdle rate, with a focus on growing the channel volume profitably while avoiding underwater marginal spend
• Test and Learn: Build constant pipeline of A/B tests spanning creative, product terms and claims, bid and campaign management methodologies
• Win with the Consumer: Create and execute an ad creative strategy that continuously unlocks new insights and delivers new winners across multiple static and video ad formats and across differing channel placements

Benefits

• Competitive salary
• Generous equity package
• Full healthcare benefits
• Technology expense reimbursement
• Work from anywhere