Director, Innovation and Customer Marketing

Summary

Join Hypori Inc., a leading cybersecurity solutions provider, as an Innovation and Customer Marketing Leader. This role requires a deep understanding of Hypori's platform capabilities, identifying market needs and opportunities, building and driving customer advocacy programs, and translating technical innovation into compelling value propositions. The ideal candidate will have a passion for messaging and positioning emerging technologies, driving adoption across segments.

Requirements

• 10+ years’ experience in product, customer and technology marketing roles, preferably in B2B SaaS, mobile technology, or enterprise software
• Demonstrated success marketing emerging technology solutions that create new categories through innovation
• Experience developing customer marketing strategies for products with strict regulatory or compliance requirements
• Strong understanding of mobile security architectures, virtualization technology, and enterprise mobility challenges
• Experience with go-to-market strategies for solutions requiring technical and business-level messaging
• Proven ability to translate complex technical differentiators into clear business value
• Experience creating comprehensive messaging frameworks across multiple industries and buyer personas
• Track record of successful collaboration with sales teams to enable complex solution selling
• Excellent presentation skills with ability to effectively communicate to both technical and executive audiences
• Background in cybersecurity, containerization, or virtual desktop infrastructure a plus

Responsibilities

• Master Hypori's virtual mobile workspace innovation and architecture, security framework, and deployment models to effectively communicate competitive advantages; translate complex technical capabilities into business outcomes for C-suite audiences; establish thought leadership in zero-trust mobility and virtual workspace technology through speaking engagements and industry publications
• Analyze enterprise mobility management trends with a focus on BYOD, zero-trust architecture, AI in mobility, and data sovereignty requirements, among others; Develop competitive intelligence framework to track market evolution and inform positioning strategy
• Drive influence across themes relevant to Hypori, including virtualization, secure mobility, remote access, flex/remote work, workforce efficiency, among others
• Develop segmented value propositions for key verticals (government, healthcare, financial services, etc.) based on their specific compliance and security needs; end-to-end messaging matrix that aligns with product benefits
• Create technology whitepapers, solution briefs, explainer videos and related Marketing content that demonstrate how Hypori's virtual workspace addresses critical mobile security, privacy and compliance gaps
• Collaborate with executive leadership, product management, engineering, solutions architects, and sales to identify and showcase innovative platform capabilities that differentiate Hypori from traditional MDM/MAM solutions
• Build and execute a scalable customer advocacy program that includes customer education, customer references, success stories, and Customer Advisory Boards; design and execute ABM campaigns targeting customers with expansion

Preferred Qualifications

• Independent and self-motivated with minimal supervision required
• Creative thinker who can develop innovative messaging, differentiation, content ideas and integrate into campaigns
• Motivated to continually learn and adapt to changing technology landscapes
• Outcome-oriented with focus on measurable business results

Benefits

• Medical, dental, and vision insurance
• Parental leave
• Life and disability packages
• 401(k) plan with employer-matching contributions that vest starting from your first day of employment
• Performance bonus