Customer Marketing Lead

Summary

Join Tapcheck's Growth Marketing team as a Customer Marketing Lead! As the primary top-funnel strategist, you will develop and optimize multi-channel adoption tactics across email, push notifications, SMS, and landing pages. You'll drive awareness and engagement, ultimately increasing new user registrations. This role requires close collaboration with various teams and demands strong analytical and communication skills. The ideal candidate is a proven adoption strategist with multi-channel expertise. This is a remote-friendly, high-impact role in a fast-growing company.

Requirements

• 5+ years in Customer Marketing or an adjacent function like Lifecycle Marketing with a strong understanding of outbound channel best practices (email, SMS, push notification) and funnel strategy
• Deep hands-on experience with Braze or a comparable communications platform (Iterable, Marketo) is required, including a strong understanding of automation logic, asset creation, channel test structure, and sophisticated targeting and personalization
• Experience working strategically alongside Sales, Product, and Data teams
• Excellent written and verbal communication skills with experience presenting to leadership groups
• Operationally excellent with a strong analytical mind—you let the performance data guide everything you do
• A self-starter with strong project management skills with a focus on ruthless prioritization

Responsibilities

• Develop and deploy hyper-personalized, multi-channel adoption tactics for new and existing clients across email, push notification, SMS, and landing pages with emerging opportunities in other paid and owned channels
• Develop and deploy recurring promotions with a keen focus on generating positive ROI, while supporting broader Product-Led Growth (PLG) initiatives
• Regularly author strategy briefs for stakeholder buy-in that clearly capture the intent of your work, required dependencies, and how success will be measured
• Regularly monitor, analyze and document both channel (sends, clicks) and business metrics (funnel starts, registrations), providing insights and recommendations for improvement to stakeholders and leadership
• Create, maintain and improve deep audience segmentation and personalization strategies based on known and emerging user behavior, demographics, and traits
• Design and implement sophisticated test roadmaps that optimize campaign performance and show increment lift
• Collaborate closely with cross-functional teams, including Customer Success, Product Marketing, Product, Engineering, and Data

Preferred Qualifications

• Experience optimizing landing pages and deploying other paid and owned channels is a plus
• Experience working in fast-growing scale-ups a plus

Benefits

• Competitive Base + Bonus + Equity
• Flex PTO
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K Match