Field Marketing Director

Summary

Join AcuityMD, a leading software and data platform accelerating access to medical technologies, as their Director, Field Marketing. You will oversee the field marketing strategy, driving brand awareness, pipeline growth, and customer engagement. Collaborate with senior executives to promote AcuityMD's mission and establish thought leadership in the MedTech industry. Manage the marketing budget, lead a growing team, and create VIP customer experiences. Oversee the annual customer conference, Flywheel, ensuring a top-tier attendee experience. This role requires extensive experience in event planning and execution, integrated marketing strategies, and strong leadership skills. AcuityMD offers a remote work environment, unlimited vacation, comprehensive health benefits, a home office stipend, a learning budget, optional team retreats, and generous parental leave.

Requirements

• 10+ years of experience planning, managing, and executing both in-person and digital events at scale
• Proven ability to build and execute integrated field marketing strategies that align with business goals
• Strong leadership skills, with a track record of successful stakeholder management
• Exceptional communication skills
• Team player who works collaboratively with sales, marketing, and other cross-functional teams
• Highly organized with superior attention to detail
• You must have an eligible work permit in the USA or Canada to be considered for this position

Responsibilities

• Develop and own the overall field marketing strategy to drive brand awareness, pipeline growth, and customer engagement
• Align field marketing initiatives with sales goals, product launches, and regional business needs
• Lead the execution of a comprehensive event strategy, including in-person conferences, trade shows, and webinars
• Partner closely with sales, customer success, and other teams to integrate field marketing into broader go-to-market strategies
• Establish and maintain strategic partnerships with external organizations, sponsors, and influencers to amplify event reach and impact
• Implement a framework for measuring event success and tracking field marketing contributions to business objectives
• Analyze event performance to continuously refine strategies and improve ROI

Preferred Qualifications

Experience in the MedTech industry

Benefits

• Remote work : AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees
• Unlimited vacation : Generous time off and flexible hours give you the freedom to do your best work
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave
• Competitive compensation with equity upside