Customer Marketing & Lifecycle Manager

Summary

Join RapidSOS, a company dedicated to using technology to enhance safety and save lives, as a Customer Marketing & Lifecycle Manager. This role involves building and scaling customer marketing, partner communications, and advocacy programs. You will develop programs that showcase customer stories and partner impact, support expansion, and create experiences that strengthen loyalty and product adoption. You will collaborate with various teams, including sales, customer success, product marketing, demand generation, and PR/Comms, to bring these programs to life. This role is ideal for individuals passionate about understanding partners and their end customers and using those insights to inform storytelling, GTM strategy, and business decisions.

Requirements

• 5+ years of experience in customer marketing, product marketing, or partner marketing in a B2B SaaS environment
• Proven success building and scaling customer advocacy, reference, or lifecycle programs that support retention, expansion, and pipeline growth
• Strong storytelling skills — able to extract compelling narratives from partners and customers and translate them into content that drives impact
• Experience in a customer- or partner-facing role with strong business acumen and ability to align marketing efforts to account growth and revenue goals
• Exceptional communication skills — written, verbal, and interpersonal — with a track record of cross-functional collaboration across Sales, CS, Marketing, and Product
• Experience using tools like Salesforce, marketing automation platforms (e.g., HubSpot), survey and customer evidence tools (e.g., UserEvidence or ReferenceEdge)
• A self-starter who can build programs from the ground up, operate with autonomy, and drive cross-functional alignment
• Curious, customer-obsessed, and energized by helping partners succeed and grow
• Ability and willingness for occasional travel (<25%)

Responsibilities

• Build and lead the customer advocacy and reference program — sourcing and activating partner stories and end-customer proof points through interviews, surveys, and case studies
• Partner with the Director of B2B/Enterprise Marketing to build and execute a scalable customer marketing and partner lifecycle strategy that drives adoption, retention, and expansion
• Own and execute partner communications — including newsletters, product updates, and success spotlights that educate and engage around key use cases and insights
• Own GTM execution for new partner launches and develop integrated co-marketing programs — including messaging, PR, co-branded content, field events and campaigns aligned to shared growth goals
• Collaborate cross-functionally with Sales, CSMs, RevOps, and Comms to co-design engagement strategies, support QBRs, and identify reference and upsell opportunities
• Act as a lead storyteller — translating partner and customer insights into impactful content, while tracking KPIs across advocacy, engagement, and pipeline contribution

Benefits

• Competitive salary and benefits and equity participation
• A dynamic, flexible and fun start-up work environment with a highly talented team