Director, Integrated Campaigns

Summary

Join Zenoti, a leading provider of cloud-based software for the beauty and wellness industry, as their Director of Integrated Campaigns! This role requires a minimum of five years of experience managing end-to-end campaigns and driving revenue. You will lead the development and execution of lead-generation efforts, collaborating with cross-functional teams to create compelling campaigns across multiple channels. Responsibilities include overseeing campaign implementation, defining key success metrics, and leveraging data for optimization. You will also mentor and manage a content team. This remote position, available in the USA and Canada, offers a competitive salary and excellent benefits.

Requirements

• Bachelor's degree preferred in Marketing, Business, Communications, or a related field
• Minimum of five years of experience in marketing leadership, managing end-to-end campaigns, and driving successful go-to-market strategies a must
• Proven track record of managing integrated campaigns that drive incremental revenue a must
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas to executive leadership
• Strong leadership abilities, with experience in mentoring and managing a team of marketing professionals

Responsibilities

• Lead the development and execution of comprehensive campaigns, targeting our wellness and fitness salon and spa audiences
• Collaborate with cross-functional teams to create cohesive and compelling campaign narratives that align with Zenoti's brand voice and marketing objectives
• Oversee the implementation of integrated marketing campaigns across multiple channels, including landing pages, social media, email, earned media channels and paid
• Ensure consistent messaging and branding across all platforms to enhance brand awareness and engagement
• Define and report on key success metrics for campaigns and virtual events
• Leverage data from analytics teams to assess campaign performance and guide the channel mix, content, and timing of future integrated campaigns
• Mentor and manage the content team members, including the premium asset manager and email marketing manager
• Work closely with cross-functional marketing leaders and product teams to create, lead, and execute campaign plans and programs that drive business impact

Preferred Qualifications

• Experience in the salon, wellness, or fitness industry a plus
• B2B SaaS experience a plus

Benefits

• Medical, dental, and vision coverage
• Participation in the company 401k plan
• Paid parental leave
• Unlimited paid time off
• Flexible work hours