Associate Director, Integrated Planning & Strategy

Summary

Join DEPT® as an Associate Director, Integrated Planning & Strategy, a fully remote position based in the US. This leadership role requires a seasoned client partner who can build trust with senior clients and a strategist skilled in storytelling and omnichannel planning. You will work closely with various teams to retain and win new clients, supporting the growth of the Integrated Planning and Strategy practice. The ideal candidate possesses several years of experience in full-funnel media strategy and a robust understanding of media planning, buying, activation, and measurement. You will be responsible for leading full-funnel, connected media and data-driven strategies, developing communication plans, and collaborating with cross-functional teams. DEPT® offers a collaborative environment and a comprehensive benefits package.

Requirements

• Have 5+ years of hands-on and leadership experience in cross-channel media strategy, planning & activation inclusive of all digital channels (Search, Social, Programmatic/Direct) with Paid Social being a sole channel for this particular role
• Have 3+ years of combined experience in hands-on keyboard campaign planning, activation and optimization of Paid Social media campaigns across major Social platforms (e.g. Facebook, Instagram)
• Have experience working with nationally / globally recognized brands, ideally in a multi-agency and multiple client stakeholder environment (e.g. IAT, portfolio of brands)
• Have experience planning Paid media channels within a larger media ecosystem that includes Owned channels
• Have experience and understanding of measuring media & marketing effectiveness, having worked with Data Science, Analytics and Measurement counterparts directly to form client facing recommendations
• Have a balanced mix of robust B2C and B2B experience
• Understand Brand and Performance media and the synergy across the two
• Possess natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust. Have strong collaboration, client relationship, and leadership skills
• Be able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Be curious and creative, while rigorous and analytical
• Be able to understand clients visible and invisible needs
• Have experience navigating cross-functional teams and dynamics
• Have deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• Have flexibility to travel for work meetings and events

Responsibilities

• Elevate a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our clients’ businesses and what makes them tick
• Work closely with various Client stakeholders as an extension to their internal teams
• Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Lead full-funnel, connected media and data driven strategies
• Develop communication plans that connect Consumer, Channel and Content insights into media strategy and activation opportunities
• Work closely with various Client stakeholders and their internal teams to develop briefs that guide adjacent internal and external partners for campaign activation
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Use insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way

Preferred Qualifications

Have knowledge and experience in traditional channels

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave