Director, Integrated Planning & Strategy

Summary

Join DEPT®, a pioneering technology and marketing agency, as a Director, Integrated Planning & Strategy. This leadership role requires a seasoned client partner who can build trust with senior-level clients and a strategist skilled in storytelling and omnichannel planning. You will lead full-funnel, data-driven strategies, develop communication plans, and collaborate with cross-functional teams. The position demands extensive experience in media strategy, planning, and activation across digital and traditional channels, particularly Paid Social. This hybrid role requires working in the office three days a week within 50 miles of the Chicago office. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• 8+ years of hands-on and leadership experience in cross-channel media strategy, planning & activation inclusive of all digital channels (Search, Social, Programmatic/Direct) with Paid Social being the sole focus for this particular role
• 4+ years of combined experience in hands-on keyboard campaign planning, activation and optimization of Paid Social media campaigns across major Social platforms (e.g. Facebook, Instagram)
• 4+ Experience working with nationally / globally recognized brands, ideally in a multi-agency and multiple client stakeholder environment (e.g. IAT, portfolio of brands)Experience planning Paid media channels within a larger media ecosystem that includes Owned channels
• Experience and understanding of measuring media & marketing effectiveness, having worked with Data Science, Analytics and Measurement counterparts directly to form client facing recommendations
• A balanced mix of robust B2C and B2B experience
• Understanding of Brand and Performance media and the synergy across the two
• Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust. Strong collaboration, client relationship, and leadership skills
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical
• Able to understand clients visible and invisible needs
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• Flexibility to travel for work meetings and events

Responsibilities

• Elevate a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our clients’ businesses and what makes them tick
• Work closely with various Client stakeholders as an extension to their internal teams
• Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Support the expansion of our Integrated Planning & Strategy practice within the Creative & Media team at DEPT within North America and globally
• Lead full-funnel, connected media and data driven strategies
• Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
• Work closely with various Client stakeholders and their internal teams to develop briefs that guide adjacent internal and external partners for campaign activation
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Use insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way

Preferred Qualifications

Knowledge and experience in traditional channels

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave