Director, Media Strategy and Planning

Summary

Join Avalere Health as their Director of Media Strategy and Planning, leading all media activities, including budget control and cross-channel media plan delivery. You will be responsible for the full planning cycle, from goal setting to outcome modeling, and will lead a team of supervisors and planners. The role requires strategic thinking, collaboration with stakeholders, and identifying growth opportunities. You will also oversee junior team members, build relationships with vendors and partners, and monitor industry trends. Success in this role involves mentoring junior team members and contributing to new business pitches. The position offers a competitive salary and benefits package.

Requirements

• 10+ years of relevant agency experience in planning and buying media across both online and offline channels
• Direct experience with pharmaceutical (preferred) and/or healthcare advertising for both patients and physicians
• Knowledge of media planning and buying, third party tracking and ad serving technology, and audience and competitive research tools
• Understanding of and ability to explain full-funnel media campaigns
• 3+ years of supervisory experience or related account management experience
• Bachelor's degree required, preferably in a related field

Responsibilities

• Provide strategic thinking for the development, planning and implementation of client media plans, as well as the ongoing management of the campaigns
• Work with key stakeholders to determine appropriate measurement techniques for properly evaluating success and criteria for optimization
• Identify ways to grow accounts via new partnerships and additional opportunities for growth in media spend and/or fee generating activities
• Lead team in developing RFPs, lists of media partners for consideration, and criteria against which partners will be evaluated
• Oversee and assist junior team members in the planning process, execution, and day-to-day management of campaigns
• As the team lead, build and maintain relationships with key stakeholders, account, creative, ad ops, strategy, and analytics teams across the internal organization, tofacilitate the implementation and measurement of campaign
• Build and maintain relationships with key vendors, platforms, and technology partners, including identifying opportunities for new ideas and emerging technologies. Ensure junior team members are aware of and learning to take advantage of these opportunities
• Monitor the latest trends in advertising and healthcare and work with appropriate internal stakeholders to develop client-facing POVs, test and learn scenarios, and resulting case studies, as appropriate
• Participate in new business pitches and proposals as needed
• Supervise team of three to six team members, helping to develop their skill sets and assigning appropriate tasks for career growth

Preferred Qualifications

• Experience with paid social and search strategy a plus
• Experience working within a full-service agency and/or client side preferred

Benefits

• A generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy